{"id":14700,"date":"2025-06-28T07:00:53","date_gmt":"2025-06-28T07:00:53","guid":{"rendered":"https:\/\/www.ruydelacerda.pt\/%f0%9f%91%a8%f0%9f%91%a9%f0%9f%91%a6%f0%9f%91%a6-business-family-a-legacy-with-responsibility-a-future-with-ambition\/"},"modified":"2025-11-26T15:22:40","modified_gmt":"2025-11-26T15:22:40","slug":"%f0%9f%91%a8%f0%9f%91%a9%f0%9f%91%a6%f0%9f%91%a6-business-family-a-legacy-with-responsibility-a-future-with-ambition","status":"publish","type":"post","link":"https:\/\/www.ruydelacerda.pt\/en\/%f0%9f%91%a8%f0%9f%91%a9%f0%9f%91%a6%f0%9f%91%a6-business-family-a-legacy-with-responsibility-a-future-with-ambition\/","title":{"rendered":"\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc66\u200d\ud83d\udc66 Business Family: A Legacy with Responsibility, a Future with Ambition"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

(English Below) \ud83c\uddf5\ud83c\uddf9<\/p>\n

\ud83c\udfd7\ufe0f Um legado que atravessa gera\u00e7\u00f5es<\/strong><\/p>\n

A hist\u00f3ria da Ruy de Lacerda<\/strong> come\u00e7ou com um homem, uma vis\u00e3o e uma convic\u00e7\u00e3o: a de que era poss\u00edvel servir melhor a ind\u00fastria portuguesa com rigor t\u00e9cnico, proximidade e valores humanos.
Fundada por Ruy Soeiro de Lacerda em 1950, a empresa rapidamente se afirmou como um parceiro de confian\u00e7a, deixando uma marca de seriedade e inova\u00e7\u00e3o que se mant\u00e9m at\u00e9 hoje.<\/p>\n

Mais do que um projeto empresarial, a Ruy de Lacerda \u00e9 um projeto de vida, que cresceu assente numa cultura familiar forte, orientada por princ\u00edpios que resistem ao tempo: trabalho, integridade e compromisso com os outros.<\/p>\n

\u2696\ufe0f Responsabilidade: a for\u00e7a silenciosa de quem recebe um legado<\/strong><\/p>\n

Assumir a continuidade de uma empresa com 75 anos de hist\u00f3ria n\u00e3o \u00e9 apenas um privil\u00e9gio, \u00e9 acima de tudo, uma responsabilidade.
\ud83d\udc49 A responsabilidade de manter vivos os valores que a fizeram crescer.
\ud83d\udc49 A responsabilidade de preservar rela\u00e7\u00f5es constru\u00eddas ao longo de d\u00e9cadas.
\ud83d\udc49 E a responsabilidade de fazer escolhas dif\u00edceis, com coragem e sentido de miss\u00e3o.<\/p>\n

Foi com este esp\u00edrito que a fam\u00edlia empres\u00e1ria decidiu profissionalizar a gest\u00e3o, delegando a opera\u00e7\u00e3o do dia a dia a uma equipa, experiente e com total alinhamento com o ADN da empresa.<\/p>\n

\ud83d\udc65 Uma lideran\u00e7a profissional com esp\u00edrito de casa<\/strong><\/p>\n

Atualmente, a condu\u00e7\u00e3o operacional da Ruy de Lacerda est\u00e1 confiada a dois dos nossos colaboradores e s\u00f3cios com fun\u00e7\u00f5es executivas: Jos\u00e9 Quintino <\/strong>e Sabino Borges<\/strong>.<\/p>\n

Ambos acumulam uma experi\u00eancia s\u00f3lida no setor, uma vis\u00e3o estrat\u00e9gica alinhada com os desafios do presente e do futuro, e uma liga\u00e7\u00e3o genu\u00edna \u00e0 cultura da empresa – atributos essenciais para uma lideran\u00e7a verdadeiramente comprometida. O exerc\u00edcio destas fun\u00e7\u00f5es representa uma elevada responsabilidade, n\u00e3o apenas pela complexidade do neg\u00f3cio, mas sobretudo pela confian\u00e7a que lhes foi depositada pela fam\u00edlia empres\u00e1ria, que v\u00ea neles continuadores do projeto iniciado h\u00e1 mais de sete d\u00e9cadas.<\/p>\n

Com profissionalismo, resili\u00eancia e sentido de miss\u00e3o, t\u00eam assegurado a continuidade e o desenvolvimento da organiza\u00e7\u00e3o, preservando o seu legado e valores fundacionais.<\/p>\n

A seu lado, destaca-se o nosso diretor comercial, S\u00e9rgio Pereira<\/strong>, cuja sensibilidade ao mercado e capacidade de articula\u00e7\u00e3o entre equipas internas e exig\u00eancias externas t\u00eam sido determinantes no refor\u00e7o da nossa presen\u00e7a comercial.<\/p>\n

Juntos, representam uma gera\u00e7\u00e3o de lideran\u00e7a profissional, preparada e plenamente consciente da responsabilidade de dar continuidade a uma hist\u00f3ria constru\u00edda com exig\u00eancia, \u00e9tica e vis\u00e3o de longo prazo.<\/p>\n

\ud83c\udf31 Ambi\u00e7\u00e3o equilibrada: crescer sem perder o essencial<\/strong><\/p>\n

A ambi\u00e7\u00e3o faz parte da nossa hist\u00f3ria – mas sempre uma ambi\u00e7\u00e3o com prop\u00f3sito.
Queremos crescer, inovar, explorar novas oportunidades.
Mas queremos faz\u00ea-lo com os p\u00e9s assentes no ch\u00e3o, com responsabilidade e com fidelidade aos nossos valores.<\/p>\n

Na Ruy de Lacerda, ambi\u00e7\u00e3o n\u00e3o \u00e9 impaci\u00eancia. \u00c9 vis\u00e3o de longo prazo.
\u00c9 construir de forma s\u00f3lida, sustent\u00e1vel e com impacto positivo para todos: clientes, colaboradores, parceiros e comunidade.<\/p>\n

\ud83d\udd04 O futuro \u00e9 partilhado<\/strong><\/p>\n

Este caminho que trilhamos \u00e9 feito de escolhas conscientes.<\/p>\n

A escolha de respeitar o passado, valorizar o presente e preparar o futuro.
A escolha de confiar. A escolha de abrir espa\u00e7o.
E a escolha de continuar a ser, todos os dias, uma empresa onde se trabalha com prop\u00f3sito e se cresce com sentido.<\/p>\n

A nossa hist\u00f3ria continua – com os olhos no futuro e as ra\u00edzes bem firmes no que nos trouxe at\u00e9 aqui.
Porque manter um legado exige responsabilidade. E lev\u00e1-lo mais longe exige vis\u00e3o e confian\u00e7a nos outros.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/g><\/rect><\/clipPath><\/defs><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\ud83c\uddec\ud83c\udde7<\/p>\n

\ud83d\udc68<\/strong>\u200d<\/strong>\ud83d\udc69<\/strong>\u200d<\/strong>\ud83d\udc66<\/strong>\u200d<\/strong>\ud83d\udc66<\/strong> Family Business: Legacy with Responsibility, Future with Ambition<\/strong><\/p>\n

\ud83c\udfd7<\/strong>\ufe0f<\/strong> A legacy that spans generations<\/strong><\/p>\n

The story of Ruy de Lacerda began with one man, one vision, and one belief: that it was possible to serve Portuguese industry better, with technical excellence, closeness, and human values.
Founded by Ruy Soeiro de Lacerda in 1950, the company quickly became a trusted partner, building a reputation for integrity and innovation that still endures.
More than a business project, Ruy de Lacerda is a life project, one that has grown on the foundation of a strong family culture, guided by timeless principles: hard work, integrity, and commitment to others.<\/p>\n

\u2696<\/strong>\ufe0f<\/strong> Responsibility: the quiet strength of those who inherit a legacy<\/strong>
Taking on a company with 75 years of history is not just a privilege, above all, it is a responsibility.
\ud83d\udc49 The responsibility to keep alive the values that made it grow.
\ud83d\udc49 The responsibility to preserve relationships built over decades.
\ud83d\udc49 And the responsibility to make difficult choices, with courage and a sense of mission.<\/p>\n

It was with this mindset that the family chose to professionalize the management, entrusting daily operations to a team that is experienced and fully aligned with the company\u2019s DNA.<\/p>\n

\ud83d\udc65 Professional leadership with a family spirit<\/strong>
Today, the operational management of Ruy de Lacerda is in the hands of two of our partners and executive team members: Jos\u00e9 Quintino and Sabino Borges.<\/p>\n

Both bring solid experience in the sector, a strategic vision aligned with present and future challenges, and a genuine connection to the company\u2019s culture, essential qualities for truly committed leadership.<\/p>\n

Taking on these roles is a profound responsibility, not only due to the complexity of the business, but especially because of the trust placed in them by the founding family, who sees in them the continuation of a journey started over seven decades ago.
With professionalism, resilience, and a strong sense of purpose, they have ensured the continuity and development of the organization, while preserving its legacy and founding values.<\/p>\n

By their side, our commercial director S\u00e9rgio Pereira plays a key role. His market sensitivity and ability to bridge internal teams with external demands have been instrumental in strengthening our commercial presence.
Together, they represent a new generation of professional leadership, prepared and fully aware of the responsibility of carrying forward a story built on high standards, ethics, and long-term vision.<\/p>\n

\ud83c\udf31<\/strong> Balanced ambition: growing without losing what matters<\/strong>
Ambition has always been part of our story, but always ambition with purpose.
We want to grow, innovate, and explore new opportunities.
But we want to do so with our feet on the ground, with responsibility, and with fidelity to our values.
At Ruy de Lacerda, ambition is not impatience. It is long-term vision.
It is building solidly, sustainably, and with positive impact for all: clients, employees, partners, and the community.<\/p>\n

\ud83d\udd04<\/strong> The future is shared<\/strong>
The path we walk is made of conscious choices.
The choice to honour the past, value the present, and prepare for the future.
The choice to trust. The choice to make room.
And the choice to remain, every day, a company where people work with purpose and grow with meaning.
Our story continues, with eyes on the future and roots firmly grounded in what brought us here.
Because preserving a legacy takes responsibility. And taking it further requires vision and trust in others.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\ud83c\udfd7\ufe0f A legacy that spans generations. The story of Ruy de Lacerda began with one man, one vision and one conviction: that it was possible to serve Portuguese industry better through technical rigour, proximity and human values. Founded by Ruy Soeiro de Lacerda in 1950\u2026<\/p>\n","protected":false},"author":2,"featured_media":13709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[181],"tags":[],"class_list":["post-14700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rdl-institutional"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/comments?post=14700"}],"version-history":[{"count":1,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14700\/revisions"}],"predecessor-version":[{"id":14701,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14700\/revisions\/14701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media\/13709"}],"wp:attachment":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media?parent=14700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/categories?post=14700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/tags?post=14700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}