{"id":14736,"date":"2024-11-26T07:00:42","date_gmt":"2024-11-26T07:00:42","guid":{"rendered":"https:\/\/www.ruydelacerda.pt\/the-transformation-of-erhardtleimer-and-the-importance-of-technological-flexibility-an-interview-with-dirk-schroder-division-director-at-erhardtleimer\/"},"modified":"2025-11-26T16:18:02","modified_gmt":"2025-11-26T16:18:02","slug":"the-transformation-of-erhardtleimer-and-the-importance-of-technological-flexibility-an-interview-with-dirk-schroder-division-director-at-erhardtleimer","status":"publish","type":"post","link":"https:\/\/www.ruydelacerda.pt\/en\/the-transformation-of-erhardtleimer-and-the-importance-of-technological-flexibility-an-interview-with-dirk-schroder-division-director-at-erhardtleimer\/","title":{"rendered":"The Transformation of Erhardt+Leimer and the Importance of Technological Flexibility: An Interview with Dirk Schr\u00f6der, Division Director at Erhardt+Leimer"},"content":{"rendered":"\t\t
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(English Below) \ud83c\uddf5\ud83c\uddf9<\/p>\n

Num setor em constante evolu\u00e7\u00e3o, a Erhardt+Leimer tem-se destacado como l\u00edder em solu\u00e7\u00f5es de automa\u00e7\u00e3o para diversas ind\u00fastrias, incluindo papel, filme pl\u00e1stico e mercados especializados. Tivemos a oportunidade de conversar com Dirk Schr\u00f6der<\/a> , Diretor de Divis\u00e3o na Erhardt+Leimer GmbH<\/a> , que partilhou connosco insights valiosos sobre a sua carreira e os desafios enfrentados pela empresa numa era de r\u00e1pida transforma\u00e7\u00e3o tecnol\u00f3gica.<\/p>\n

Jos\u00e9 Quintino<\/a> da Ruy de Lacerda S.A. | Grupo<\/a> comentou sobre a evolu\u00e7\u00e3o deste setor: \u201cA ind\u00fastria do pl\u00e1stico tem passado por muitas altera\u00e7\u00f5es tecnol\u00f3gicas, legais e processuais, que a revolucionaram nos \u00faltimos anos. A Erhardt+Leimer \u00e9 um exemplo de adaptabilidade e inova\u00e7\u00e3o, que se mant\u00e9m como l\u00edder neste setor.\u201d<\/p>\n

A Trajet\u00f3ria de Dirk Schr\u00f6der na Erhardt+Leimer<\/strong><\/p>\n

Dirk Schr\u00f6der iniciou a sua carreira na Erhardt+Leimer h\u00e1 26 anos, passando por v\u00e1rias \u00e1reas at\u00e9 alcan\u00e7ar a posi\u00e7\u00e3o de Diretor de Divis\u00e3o. Com forma\u00e7\u00e3o em engenharia eletromec\u00e2nica, sempre demonstrou grande interesse pela automa\u00e7\u00e3o industrial, especialmente no setor de guiamento de web e controlo de tens\u00e3o. Ao longo dos anos, a Erhardt+Leimer transformou-se para se adaptar \u00e0s exig\u00eancias de novos mercados, mantendo sempre o foco na inova\u00e7\u00e3o tecnol\u00f3gica.<\/p>\n

\u201cA automatiza\u00e7\u00e3o levou-nos a trabalhar em setores como a impress\u00e3o, a produ\u00e7\u00e3o de convers\u00e3o de papel e a embalagem, onde podemos aplicar nosso web guiding, controlo de tens\u00e3o, tecnologia de\u00a0 inspe\u00e7\u00e3o de v\u00eddeo e impress\u00e3o\u201d, afirma Dirk Schr\u00f6der.<\/p>\n

O Desafio de Liderar uma Divis\u00e3o T\u00e9cnica e Global<\/strong><\/p>\n

Assumir a lideran\u00e7a numa empresa de refer\u00eancia como a Erhardt+Leimer exige uma combina\u00e7\u00e3o de compet\u00eancias t\u00e9cnicas e interpessoais. Dirk Schr\u00f6der destaca que a expertise t\u00e9cnica \u00e9 essencial em todas as equipas de vendas. “O nosso objetivo n\u00e3o \u00e9 apenas vender, mas oferecer a solu\u00e7\u00e3o certa. Por vezes, isso implica at\u00e9 dizer ‘n\u00e3o’ a um cliente se entendermos que n\u00e3o podemos agregar valor”, explica Dirk Schr\u00f6der, sublinhando que a empatia e a personaliza\u00e7\u00e3o das solu\u00e7\u00f5es s\u00e3o pilares fundamentais da filosofia da empresa.<\/p>\n

Inova\u00e7\u00e3o e Sustentabilidade como Fatores-Chave para o Futuro<\/strong><\/p>\n

Atualmente, um dos grandes focos da Erhardt+Leimer \u00e9 a tecnologia EL.NET, que oferece uma arquitetura aberta, permitindo a integra\u00e7\u00e3o de sensores e sistemas de diversos fabricantes. “Isso proporciona aos nossos clientes uma maior flexibilidade para criar solu\u00e7\u00f5es espec\u00edficas para os seus processos, algo que consideramos essencial no ambiente de manufatura moderno”, explica Dirk Schr\u00f6der. Adicionalmente, sublinha que a sustentabilidade \u00e9 uma prioridade crescente, e que a automa\u00e7\u00e3o ajuda os clientes a otimizar os seus processos, reduzindo desperd\u00edcios e aumentando a efici\u00eancia energ\u00e9tica.<\/p>\n

A Import\u00e2ncia do Mercado Portugu\u00eas<\/strong><\/p>\n

Quando questionado sobre o papel de Portugal no crescimento da Erhardt+Leimer, Dirk Schr\u00f6der reconheceu que, embora seja um mercado de menor dimens\u00e3o comparativamente a outros pa\u00edses europeus, o pa\u00eds oferece oportunidades interessantes. “Portugal tem um setor industrial de n\u00edvel m\u00e9dio a alto em termos de tecnologia, e vemos grande potencial de expans\u00e3o “, sublinha.<\/p>\n

Jos\u00e9 Quintino, da Ruy de Lacerda S.A., acrescenta: “Trabalhar com a Erhardt+Leimer permite-nos oferecer solu\u00e7\u00f5es de automa\u00e7\u00e3o de \u00faltima gera\u00e7\u00e3o aos nossos clientes, ajudando-os a aumentar a efici\u00eancia e a melhorar a qualidade dos seus produtos.”<\/p>\n

Parcerias de Longo Prazo e o Compromisso com a Excel\u00eancia<\/strong><\/p>\n

Dirk Schr\u00f6der enfatiza que a parceria da Erhardt+Leimer com a Ruy de Lacerda \u00e9 um exemplo de como rela\u00e7\u00f5es de longo prazo s\u00e3o fundamentais para o sucesso em mercados especializados. “Estamos juntos h\u00e1 d\u00e9cadas, e isso permitiu-nos entender melhor o mercado portugu\u00eas e as suas necessidades. O compromisso da Ruy de Lacerda em entregar solu\u00e7\u00f5es de alta qualidade reflete os valores da Erhardt+Leimer”, refere Dirk Schr\u00f6der.<\/p>\n

Conselhos para Empresas que Querem Inovar<\/strong><\/p>\n

Para empresas que pretendem inovar, Dirk Schr\u00f6der aconselha que a automa\u00e7\u00e3o e a an\u00e1lise de dados sejam \u00e1reas de investimento priorit\u00e1rias. “A chave est\u00e1 em automatizar os processos repetitivos, permitindo que os operadores se concentrem em tarefas mais estrat\u00e9gicas. Esta abordagem, combinada com a flexibilidade tecnol\u00f3gica que oferecemos com o EL.NET<\/a>, permite que os nossos clientes estejam sempre um passo \u00e0 frente”, conclui Dirk Schr\u00f6der.<\/p>\n

A Erhardt+Leimer continua a posicionar-se como uma empresa inovadora e tecnicamente avan\u00e7ada, preparada para enfrentar os desafios de um mercado em constante transforma\u00e7\u00e3o. Na Ruy de Lacerda, temos orgulho em ser parceiros de uma empresa que partilha o nosso compromisso com a inova\u00e7\u00e3o e o desenvolvimento sustent\u00e1vel.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\ud83c\uddec\ud83c\udde7<\/p>\n

Erhardt+Leimer’s Transformation and the Importance of Technological Flexibility: An Interview with Dirk Schr\u00f6der, Divisional Director at Erhardt+Leimer<\/strong><\/p>\n

In a sector that is constantly evolving, Erhardt+Leimer has distinguished itself as a leader in automation solutions for various industries, including paper, plastic film and specialised markets. We had the opportunity to chat to Dirk Schr\u00f6der, Divisional Director at Erhardt+Leimer, who shared with us valuable insights into his career and the challenges faced by the company in an era of rapid technological transformation.<\/p>\n

Jos\u00e9 Quintino from Ruy de Lacerda commented on the evolution of this sector: \u2018The plastics industry has undergone many technological, legal and procedural changes that have revolutionised it in recent years. Erhardt+Leimer is an example of adaptability and innovation and remains a leader in this sector.\u2019<\/p>\n

Dirk Schr\u00f6der’s career at Erhardt+Leimer<\/strong><\/p>\n

Dirk Schr\u00f6der began his career at Erhardt+Leimer 26 years ago, working his way up through the ranks to Division Manager. With a background in electromechanical engineering, he has always shown a keen interest in industrial automation, especially in the web guiding and tension control sector. Over the years, Erhardt+Leimer has transformed itself to adapt to the demands of new markets, always keeping the focus on technological innovation.<\/p>\n

\u2018Automation has led us to work in sectors such as print, paper converting and packaging, where we can apply our web guiding, tension, control, video and print inspection technologies,\u2019 says Dirk Schr\u00f6der.<\/p>\n

The Challenge of Leading a Global and Technical Division<\/strong><\/p>\n

Taking the lead in a leading company like Erhardt+Leimer requires a combination of technical and interpersonal skills. Dirk Schr\u00f6der emphasises that technical expertise is essential in all sales teams. \u2018Our goal is not just to sell, but to offer the right solution. Sometimes that even means saying \u2018no\u2019 to a customer if we feel we can’t add value,\u2019 explains Dirk Schr\u00f6der, stressing that empathy and personalised solutions are fundamental pillars of the company’s philosophy.<\/p>\n

Innovation and Sustainability as Key Factors for the Future<\/strong><\/p>\n

Currently, one of Erhardt+Leimer’s main focuses is EL.NET technology, which offers an open architecture, allowing the integration of sensors and systems from different manufacturers. \u2018This gives our customers greater flexibility to create specific solutions for their processes, something we consider essential in the modern manufacturing environment,\u2019 explains Dirk Schr\u00f6der. In addition, he stresses that sustainability is a growing priority, and that automation helps customers optimise their processes, reducing waste and increasing energy efficiency.<\/p>\n

The importance of the Portuguese market<\/strong><\/p>\n

When asked about Portugal’s role in Erhardt+Leimer’s growth, Dirk Schr\u00f6der recognised that although it is a smaller market compared to other European countries, the country offers interesting opportunities. \u2018Portugal has a medium to high level industrial sector in terms of technology, and we see great potential for expansion,\u2019 he emphasised.<\/p>\n

Jos\u00e9 Quintino, from Ruy de Lacerda S.A., added: \u2018Working with Erhardt+Leimer allows us to offer state-of-the-art automation solutions to our customers, helping them to increase efficiency and improve the quality of their products.\u2019<\/p>\n

Long-term Partnerships and the Commitment to Excellence<\/strong><\/p>\n

Dirk Schr\u00f6der emphasises that Erhardt+Leimer’s partnership with Ruy de Lacerda is an example of how long-term relationships are fundamental to success in specialised markets. \u2018We’ve been together for decades, and this has allowed us to better understand the Portuguese market and its needs. Ruy de Lacerda’s commitment to delivering high-quality solutions reflects Erhardt+Leimer’s values,\u2019 says Dirk Schr\u00f6der.<\/p>\n

Advice for companies that want to innovate<\/strong><\/p>\n

For companies looking to innovate, Dirk Schr\u00f6der advises that automation and data analysis should be priority investment areas. \u2018The key is to automate repetitive processes, allowing operators to focus on more strategic tasks. This approach, combined with the technological flexibility we offer with EL.NET<\/a>, allows our customers to always be one step ahead,\u2019 concludes Dirk Schr\u00f6der.<\/p>\n

Erhardt+Leimer continues to position itself as an innovative and technically advanced company, ready to face the challenges of a constantly changing market. At Ruy de Lacerda, we are proud to be partners with a company that shares our commitment to innovation and sustainable development.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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In a constantly evolving sector, Erhardt+Leimer has stood out as a leader in automation solutions for various industries, including paper, plastic film and specialised markets. We had the opportunity to speak with Dirk Schr\u00f6der, Division Director at Erhardt+Leimer GmbH, who shared with us valuable insights\u2026<\/p>\n","protected":false},"author":2,"featured_media":13992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[181],"tags":[],"class_list":["post-14736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rdl-institutional"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/comments?post=14736"}],"version-history":[{"count":1,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14736\/revisions"}],"predecessor-version":[{"id":14737,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14736\/revisions\/14737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media\/13992"}],"wp:attachment":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media?parent=14736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/categories?post=14736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/tags?post=14736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}