{"id":14808,"date":"2024-12-09T07:00:02","date_gmt":"2024-12-09T07:00:02","guid":{"rendered":"https:\/\/www.ruydelacerda.pt\/portugal-in-the-strategy-of-grunig-interscreen-ag-and-signtronic\/"},"modified":"2025-11-27T09:43:33","modified_gmt":"2025-11-27T09:43:33","slug":"portugal-in-the-strategy-of-grunig-interscreen-ag-and-signtronic","status":"publish","type":"post","link":"https:\/\/www.ruydelacerda.pt\/en\/portugal-in-the-strategy-of-grunig-interscreen-ag-and-signtronic\/","title":{"rendered":"Portugal in the Strategy of Gr\u00fcnig-Interscreen AG and SignTronic"},"content":{"rendered":"\t\t
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(English Below) \ud83c\uddf5\ud83c\uddf9<\/p>\n

Entrevista com Andr\u00e9 Kreuter, Diretor de Vendas e Sandra W\u00f6rle, de Marketing<\/strong><\/p>\n

No mundo da impress\u00e3o, especialmente na serigrafia, a Gr\u00fcnig-SignTronic AG<\/a> e a SignTronic AG<\/a> t\u00eam-se destacado como refer\u00eancias globais na produ\u00e7\u00e3o de solu\u00e7\u00f5es tecnol\u00f3gicas inovadoras para a ind\u00fastria. Tivemos a oportunidade de conversar com Andr\u00e9 Kreuter<\/a> , Diretor de Vendas da Gr\u00fcnig-Interscreen AG e Signtronic que partilhou connosco um pouco sobre a sua vasta experi\u00eancia no setor e as inova\u00e7\u00f5es que a empresa tem vindo a desenvolver ao longo dos \u00faltimos anos, e Sandra W\u00f6rle<\/a> do departamento de Marketing, que partilhou connosco alguns dos desafios que a empresa encontra e o papel de Portugal no plano estrat\u00e9gico das marcas.<\/p>\n

A Trajet\u00f3ria Profissional de Andr\u00e9 na Gr\u00fcnig-Interscreen AG<\/strong><\/p>\n

Andr\u00e9 Kreuter iniciou a sua carreira na Gr\u00fcnig-Interscreen AG no ano 2000, onde acumula agora mais de 24 anos de experi\u00eancia. “O meu percurso sempre esteve ligado \u00e0 \u00e1rea t\u00e9cnica”, partilha Andr\u00e9 Kreuter. Come\u00e7ou como t\u00e9cnico na Gr\u00fcnig e, ao longo dos anos, foi adquirindo conhecimento profundo na \u00e1rea da serigrafia, tendo sido respons\u00e1vel por um dos departamentos t\u00e9cnicos. Em 2011, fez a transi\u00e7\u00e3o para a \u00e1rea de vendas, onde conseguiu aliar o seu vasto conhecimento t\u00e9cnico \u00e0 gest\u00e3o comercial.<\/p>\n

“Ap\u00f3s a minha transi\u00e7\u00e3o da lideran\u00e7a do departamento t\u00e9cnico para o comercial, tornei-me Diretor Comercial alguns anos mais tarde. Tamb\u00e9m aqui, pude tirar partido da minha experi\u00eancia atrav\u00e9s dos conhecimentos da minha forma\u00e7\u00e3o t\u00e9cnica e dos meus muitos anos de experi\u00eancia no terreno”, afirma.<\/p>\n

Desafios de Lideran\u00e7a numa Empresa T\u00e9cnica<\/strong><\/p>\n

Atualmente a ocupar uma posi\u00e7\u00e3o de lideran\u00e7a como Diretor de Vendas, Andr\u00e9 Kreuter revela que o maior desafio nesta fun\u00e7\u00e3o reside na conjuga\u00e7\u00e3o entre o conhecimento t\u00e9cnico e as compet\u00eancias de vendas. ” O maior desafio foi dominar a aplica\u00e7\u00e3o de serigrafia, apesar de eu j\u00e1 ter alguma experi\u00eancia nesta \u00e1rea. O obst\u00e1culo foi combinar todos estes conhecimentos – conhecimentos t\u00e9cnicos, conhecimentos de serigrafia e o processo de vendas – numa abordagem coesa.”, comenta.<\/p>\n

Com o elevado n\u00edvel de tecnicidade e qualidade das suas solu\u00e7\u00f5es, a Gr\u00fcnig coloca-se como uma empresa de valor elevado, o que levanta alguns desafios. Sandra W\u00f6rle explica: \u201cUm dos maiores desafios que enfrentamos \u00e9 a concorr\u00eancia de pre\u00e7os com outros fabricantes. N\u00e3o \u00e9 que fixemos pre\u00e7os elevados de forma arbitr\u00e1ria; compreendemos o valor da tecnologia que oferecemos e sabemos que vale a pena o investimento. O nosso desafio consiste em comunicar eficazmente a nossa proposta de valor aos nossos clientes e manter a nossa vantagem competitiva num mercado em mudan\u00e7a\u201d<\/p>\n

Inova\u00e7\u00e3o e Sustentabilidade no Centro das Solu\u00e7\u00f5es Gr\u00fcnig<\/strong><\/p>\n

“Para n\u00f3s, \u00e9 muito importante envolvermo-nos continuamente no processo, compreender as necessidades dos clientes e implement\u00e1-las da melhor forma poss\u00edvel.”, partilha Andr\u00e9 Kreuter. Ele destaca a import\u00e2ncia de se manter na vanguarda da inova\u00e7\u00e3o, especialmente num mercado competitivo. “.<\/p>\n

Al\u00e9m da efici\u00eancia produtiva, a Gr\u00fcnig preocupa-se tamb\u00e9m com a sustentabilidade. ” A sustentabilidade \u00e9 uma palavra-chave que \u00e9 frequentemente utilizada no marketing atual. Tentamos n\u00e3o s\u00f3 afirmar a \u201csustentabilidade\u201d, mas tamb\u00e9m cumpri-la, implementando sistemas de tratamento de \u00e1gua e reduzindo as emiss\u00f5es. O nosso objetivo \u00e9 elimin\u00e1-las ou, pelo menos, minimiz\u00e1-las, pois isso \u00e9 muito importante para n\u00f3s.”, afirma Andr\u00e9 Kreuter, destacando o compromisso da empresa em minimizar o impacto ambiental.<\/p>\n

O Mercado Portugu\u00eas e a Parceria com a Ruy de Lacerda<\/strong><\/p>\n

Ao falar sobre o mercado portugu\u00eas, Andr\u00e9 Kreuter sublinha a import\u00e2ncia das parcerias estrat\u00e9gicas. ” Portugal pode ser um pa\u00eds pequeno na Europa, mas ter uma presen\u00e7a forte no pa\u00eds \u00e9 crucial. A Ruy de Lacerda \u00e9 conhecida e respeitada em todo o pa\u00eds, e a sua fiabilidade \u00e9 inestim\u00e1vel. “, refere.<\/p>\n

A parceria entre a Gr\u00fcnig e a Ruy de Lacerda dura j\u00e1 h\u00e1 mais de 30 anos, o que, segundo Andr\u00e9 Kreuter, demonstra a import\u00e2ncia da confian\u00e7a e da coopera\u00e7\u00e3o para um crescimento sustent\u00e1vel. ” As nossas parcerias duram h\u00e1 mais de 30 anos, o que demonstra que esta confian\u00e7a \u00e9 essencial – n\u00e3o apenas durante alguns meses ou anos, mas para um crescimento sustent\u00e1vel. \u00c9 crucial para n\u00f3s, enquanto fornecedores, e para os nossos clientes termos esse n\u00edvel de confian\u00e7a uns nos outros. “, acrescenta.<\/p>\n

Sergio Pereira<\/a> , da Ruy de Lacerda S.A. | Grupo<\/a> S.A., refor\u00e7a a import\u00e2ncia desta colabora\u00e7\u00e3o. “Temos muito orgulho em representar a Gr\u00fcnig em Portugal. O n\u00edvel de inova\u00e7\u00e3o e a qualidade dos seus produtos permitem-nos oferecer solu\u00e7\u00f5es de ponta aos nossos clientes, ajudando-os a melhorar a produtividade e a sustentabilidade dos seus processos.”<\/p>\n

Conselho para Jovens Profissionais na Ind\u00fastria da Impress\u00e3o<\/strong><\/p>\n

Quando questionado sobre que conselhos daria a jovens profissionais, Andr\u00e9 Kreuter sublinha a import\u00e2ncia da experi\u00eancia pr\u00e1tica. “O meu primeiro conselho \u00e9 que adquiram experi\u00eancia pr\u00e1tica. Procurem empresas como a Ruy de Lacerda, a Gr\u00fcnig ou a SignTronic. A experi\u00eancia pr\u00e1tica que a\u00ed se pode adquirir \u00e9 inestim\u00e1vel. “, aconselha.<\/p>\n

Al\u00e9m disso, destaca a import\u00e2ncia de avan\u00e7ar passo a passo. “O sucesso n\u00e3o acontece de um dia para o outro. A perseveran\u00e7a \u00e9 fundamental”, acrescenta.<\/p>\n

O Futuro da Inova\u00e7\u00e3o na Gr\u00fcnig<\/strong><\/p>\n

Olhando para o futuro, Andr\u00e9 partilha o compromisso da Gr\u00fcnig e Signtronic em continuar a inovar. “Todos os dias estamos em contacto com os nossos clientes para entender as suas necessidades e procurar novas solu\u00e7\u00f5es que facilitem o trabalho dos utilizadores.”, conclui.<\/p>\n

A Gr\u00fcnig-Interscreen AG e a Signtronic posicionam-se assim como empresas que n\u00e3o s\u00f3 est\u00e3o na vanguarda da tecnologia, mas que tamb\u00e9m se comprometem com a sustentabilidade e a constru\u00e7\u00e3o de parcerias de longo prazo. Na Ruy de Lacerda, estamos orgulhosos de colaborar com uma marca que partilha os nossos valores de confian\u00e7a, inova\u00e7\u00e3o e excel\u00eancia.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\ud83c\uddec\ud83c\udde7<\/p>\n

Portugal in the Strategy of Gr\u00fcnig-Interscreen AG and Signtronic: Interview with Andr\u00e9 Kreuter, Sales Director and Sandra W\u00f6rle, Marketing Director<\/strong><\/p>\n

In the world of printing, especially screen printing, Gr\u00fcnig-Interscreen AG and Signtronic have distinguished themselves as global references in the production of innovative technological solutions for the industry. We had the opportunity to talk to Andr\u00e9 Kreuter, Sales Director at Gr\u00fcnig-Interscreen AG and Signtronic, who shared with us a little about his vast experience in the sector and the innovations the company has been developing over the last few years, and Sandra W\u00f6rle from the Marketing department, who shared with us some of the challenges the company faces and the role of Portugal in the brands’ strategic plan.<\/p>\n

Andr\u00e9’s career path at Gr\u00fcnig-Interscreen AG<\/strong><\/p>\n

Andr\u00e9 Kreuter began his career at Gr\u00fcnig-Interscreen AG in 2000, where he has now accumulated more than 24 years of experience. \u2018My career has always been linked to the technical area,\u2019 says Andr\u00e9 Kreuter. He started out as a technician at Gr\u00fcnig and, over the years, acquired in-depth knowledge of screen printing, having been responsible for one of the technical departments. In 2011, he made the transition to sales, where he was able to combine his vast technical knowledge with commercial management.<\/p>\n

\u2018After my transition from leading the technical department to sales, I became Commercial Director a few years later. Here, too, I was able to draw on my experience through the knowledge of my technical training and my many years of experience in the field,\u2019 he says.<\/p>\n

Leadership Challenges in a Technical Company<\/strong><\/p>\n

Currently in a leadership position as Sales Director, Andr\u00e9 Kreuter reveals that the biggest challenge in this role lies in combining technical knowledge with sales skills. \u2018The biggest challenge was mastering the application of screen printing, even though I already had some experience in this area. The obstacle was combining all this knowledge – technical knowledge, screen printing knowledge and the sales process – into a cohesive approach,\u2019 he comments.<\/p>\n

With the high level of technicality and quality of its solutions, Gr\u00fcnig sees itself as a high-value company, which poses some challenges. Sandra W\u00f6rle explains: \u2018One of the biggest challenges we face is price competition with other manufacturers. It’s not that we set high prices arbitrarily; we realise the value of the technology we offer and know that it’s worth the investment. Our challenge is to effectively communicate our value proposition to our customers and maintain our competitive edge in a changing market\u2019<\/p>\n

Innovation and Sustainability at the Centre of Gr\u00fcnig Solutions<\/strong><\/p>\n

\u2018For us, it’s very important to be continuously involved in the process, to understand customer needs and to implement them in the best possible way,\u2019 shares Andr\u00e9 Kreuter. He emphasises the importance of staying at the forefront of innovation, especially in a competitive market. \u2018.<\/p>\n

In addition to production efficiency, Gr\u00fcnig is also concerned with sustainability. \u2018Sustainability is a keyword that is often used in today’s marketing. We try not only to affirm \u2018sustainability\u2019, but also to fulfil it by implementing water treatment systems and reducing emissions. Our aim is to eliminate them or at least minimise them, because that’s very important to us,\u2019 says Andr\u00e9 Kreuter, highlighting the company’s commitment to minimising its environmental impact.<\/p>\n

The Portuguese market and the partnership with Ruy de Lacerda<\/strong><\/p>\n

Talking about the Portuguese market, Andr\u00e9 Kreuter emphasises the importance of strategic partnerships. \u2018Portugal may be a small country in Europe, but having a strong presence in the country is crucial. Ruy de Lacerda is known and respected throughout the country, and its reliability is invaluable. \u2018 he says.<\/p>\n

The partnership between Gr\u00fcnig and Ruy de Lacerda has lasted more than 30 years, which, according to Andr\u00e9 Kreuter, demonstrates the importance of trust and co-operation for sustainable growth. \u2018Our partnerships have lasted for more than 30 years, which shows that this trust is essential – not just for a few months or years, but for sustainable growth. It’s crucial for us as suppliers and for our customers to have this level of trust in each other. \u2018 he adds.<\/p>\n

S\u00e9rgio Pereira, from Ruy de Lacerda S.A., emphasises the importance of this collaboration. \u2018We are very proud to represent Gr\u00fcnig in Portugal. The level of innovation and the quality of their products allow us to offer cutting-edge solutions to our customers, helping them to improve the productivity and sustainability of their processes.\u2019<\/p>\n

Advice for Young Professionals in the Printing Industry<\/strong><\/p>\n

When asked what advice he would give to young professionals, Andr\u00e9 Kreuter underlines the importance of practical experience. \u2018My first piece of advice is to get practical experience. Look for companies like Ruy de Lacerda, Gr\u00fcnig or SignTronic. The practical experience you can gain there is invaluable. \u2018 he advises.<\/p>\n

He also emphasises the importance of taking things step by step. \u2018Success doesn’t happen overnight. Perseverance is key,\u2019 he adds.<\/p>\n

The Future of Innovation at Gr\u00fcnig<\/strong><\/p>\n

Looking to the future, Andr\u00e9 shares Gr\u00fcnig and Signtronic’s commitment to continuing to innovate. \u2018Every day we are in contact with our customers to understand their needs and look for new solutions that make users\u2018 jobs easier,\u2019 he concludes.<\/p>\n

Gr\u00fcnig-Interscreen AG and Signtronic are thus positioning themselves as companies that are not only at the forefront of technology, but are also committed to sustainability and building long-term partnerships. At Ruy de Lacerda, we are proud to collaborate with a brand that shares our values of trust, innovation and excellence.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In the world of printing, especially screen printing, Gr\u00fcnig-Interscreen AG and SignTronic AG have distinguished themselves as global references in the production of innovative technological solutions for the industry. We had the opportunity to speak with Andr\u00e9 Kreuter, Sales Director at Gr\u00fcnig-Interscreen AG and SignTronic, who shared with us a bit about his vast experience…<\/p>\n","protected":false},"author":2,"featured_media":14205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[180],"tags":[],"class_list":["post-14808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-industry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/comments?post=14808"}],"version-history":[{"count":1,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14808\/revisions"}],"predecessor-version":[{"id":14809,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14808\/revisions\/14809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media\/14205"}],"wp:attachment":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media?parent=14808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/categories?post=14808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/tags?post=14808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}