{"id":14812,"date":"2025-11-14T07:00:32","date_gmt":"2025-11-14T07:00:32","guid":{"rendered":"https:\/\/www.ruydelacerda.pt\/how-to-attract-young-talent-to-the-paper-industry\/"},"modified":"2025-12-10T15:58:50","modified_gmt":"2025-12-10T15:58:50","slug":"how-to-attract-young-talent-to-the-paper-industry","status":"publish","type":"post","link":"https:\/\/www.ruydelacerda.pt\/en\/how-to-attract-young-talent-to-the-paper-industry\/","title":{"rendered":"How to Attract Young Talent to the Paper Industry"},"content":{"rendered":"\t\t
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(English Below) \ud83c\uddf5\ud83c\uddf9<\/p>\n

\ud83d\udcc4<\/strong> Como Atrair Jovens Talentos para a Ind\u00fastria de Papel <\/strong>\ud83c\udf31<\/strong><\/p>\n

\u00a0<\/strong>A ind\u00fastria da pasta, papel e cart\u00e3o \u00e9 um dos pilares da economia circular – transforma recursos naturais renov\u00e1veis em produtos essenciais, inovadores e cada vez mais sustent\u00e1veis. No entanto, enfrenta um desafio comum a muitos setores industriais: atrair e reter jovens talentos.<\/p>\n

\u00a0<\/p>\n

Num momento em que a nova gera\u00e7\u00e3o procura prop\u00f3sito, inova\u00e7\u00e3o e equil\u00edbrio entre vida profissional e pessoal, \u00e9 fundamental que a ind\u00fastria repense a forma como se apresenta. A transforma\u00e7\u00e3o digital, a automa\u00e7\u00e3o e as pr\u00e1ticas sustent\u00e1veis j\u00e1 est\u00e3o a mudar a face do setor, e \u00e9 precisamente a\u00ed que reside o seu poder de atra\u00e7\u00e3o.<\/p>\n

\u00a0<\/p>\n

\u2728<\/strong> Mostrar o impacto positivo do setor<\/strong>
Os jovens valorizam empresas que contribuem para um futuro melhor. A ind\u00fastria do papel tem uma hist\u00f3ria s\u00f3lida de inova\u00e7\u00e3o ambiental, desde a utiliza\u00e7\u00e3o de fibras recicladas at\u00e9 \u00e0 redu\u00e7\u00e3o da pegada de carbono. Tornar esse impacto vis\u00edvel e comunic\u00e1-lo de forma aut\u00eantica \u00e9 essencial.<\/p>\n

\u00a0<\/strong><\/p>\n

\ud83d\udca1<\/strong> Valorizar a aprendizagem cont\u00ednua<\/strong>
A tecnologia est\u00e1 a redefinir o trabalho industrial. Mostrar que a ind\u00fastria do papel oferece oportunidades de evolu\u00e7\u00e3o t\u00e9cnica, digital e ambiental \u00e9 uma forma de despertar curiosidade e motiva\u00e7\u00e3o entre as novas gera\u00e7\u00f5es.<\/p>\n

\u00a0<\/strong><\/p>\n

\ud83e\udd1d<\/strong> Promover uma cultura de proximidade e colabora\u00e7\u00e3o<\/strong>
Mais do que cargos, os jovens procuram equipas onde possam crescer, partilhar ideias e sentir-se parte de algo maior. Empresas que apostam numa cultura aberta e humana criam um ambiente prop\u00edcio \u00e0 inova\u00e7\u00e3o e ao compromisso.<\/p>\n

\u00a0<\/p>\n

\ud83d\udcac Andrea Neves<\/strong>, da equipa da Ruy de Lacerda<\/strong>, resume bem esta vis\u00e3o:<\/p>\n

\u201cAtrair jovens talentos n\u00e3o \u00e9 apenas contratar – \u00e9 inspirar. \u00c9 mostrar que a ind\u00fastria pode ser moderna, sustent\u00e1vel e cheia de oportunidades para quem quer fazer a diferen\u00e7a.\u201d<\/p>\n

\u00a0<\/p>\n

\ud83c\udf0d Alinhar prop\u00f3sito com futuro<\/strong>
A nova gera\u00e7\u00e3o quer contribuir para causas que importam e poucas s\u00e3o t\u00e3o relevantes como a sustentabilidade. Mostrar que a ind\u00fastria do papel faz parte dessa transforma\u00e7\u00e3o \u00e9 o que pode transformar o interesse em voca\u00e7\u00e3o.<\/p>\n

\u00a0<\/p>\n

Na Ruy de Lacerda, acreditamos que o futuro da ind\u00fastria passa por pessoas com energia, vis\u00e3o e vontade de aprender. E \u00e9 ao abrir espa\u00e7o para novas ideias, talentos e perspetivas que o setor continuar\u00e1 a crescer – mais humano, mais tecnol\u00f3gico e mais sustent\u00e1vel.<\/p>\n

\u00a0<\/p>\n

\u267b\ufe0f O futuro do papel \u00e9 feito de fibra, mas tamb\u00e9m de pessoas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\ud83c\uddec\ud83c\udde7<\/p>\n

\ud83d\udcc4 How to Attract Young Talent to the Paper Industry<\/strong> \ud83c\udf31<\/p>\n

The pulp, paper and board industry is one of the pillars of the circular economy – transforming renewable natural resources into essential, innovative and increasingly sustainable products. However, it faces a challenge common to many industrial sectors: attracting and retaining young talent.<\/p>\n

\u00a0<\/p>\n

At a time when the new generation seeks purpose, innovation and balance between work and life, it\u2019s essential for the industry to rethink how it presents itself. Digital transformation, automation and sustainable practices are already reshaping the sector and it is precisely there that its power to attract lies.<\/p>\n

\u00a0<\/p>\n

\u2728 Show the positive impact of the sector<\/strong>
Young people value companies that contribute to a better future. The paper industry has a strong history of environmental innovation, from the use of recycled fibres to the reduction of carbon footprints. Making this impact visible and communicating it authentically is essential.<\/p>\n

\u00a0<\/p>\n

\ud83d\udca1 Value continuous learning<\/strong>
Technology is redefining industrial work. Showing that the paper industry offers opportunities for technical, digital and environmental growth is a way to spark curiosity and motivation among new generations.<\/p>\n

\u00a0<\/p>\n

\ud83e\udd1d Promote a culture of closeness and collaboration<\/strong>
More than job titles, young people seek teams where they can grow, share ideas and feel part of something bigger. Companies that invest in an open and human culture create an environment that encourages innovation and commitment.<\/p>\n

\u00a0<\/p>\n

\ud83d\udcac Andrea Neves, from the Ruy de Lacerda team, sums up this vision well:<\/p>\n

\u201cAttracting young talent isn\u2019t just about hiring, it\u2019s about inspiring. It\u2019s about showing that the industry can be modern, sustainable and full of opportunities for those who want to make a difference.\u201d<\/p>\n

\u00a0<\/p>\n

\ud83c\udf0d Align purpose with the future<\/strong>
The new generation wants to contribute to meaningful causes and few are as relevant as sustainability. Showing that the paper industry is part of that transformation can turn interest into vocation.<\/p>\n

\u00a0<\/p>\n

At Ruy de Lacerda, we believe that the future of the industry depends on people with energy, vision and a desire to learn. By opening space for new ideas, talent and perspectives, the sector will continue to grow – more human, more technological and more sustainable.<\/p>\n

\u00a0<\/p>\n

\u267b\ufe0f The future of paper is made of fibre, but also of people.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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