{"id":14824,"date":"2025-08-01T07:00:19","date_gmt":"2025-08-01T07:00:19","guid":{"rendered":"https:\/\/www.ruydelacerda.pt\/tissue-paper-how-global-demand-is-shaping-local-production\/"},"modified":"2025-11-27T10:00:47","modified_gmt":"2025-11-27T10:00:47","slug":"tissue-paper-how-global-demand-is-shaping-local-production","status":"publish","type":"post","link":"https:\/\/www.ruydelacerda.pt\/en\/tissue-paper-how-global-demand-is-shaping-local-production\/","title":{"rendered":"Tissue Paper: How Global Demand Is Shaping Local Production"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

(English Below) \ud83c\uddf5\ud83c\uddf9<\/p>\n

\ud83e\uddfb<\/strong> Papel Tissue: a procura global est\u00e1 a moldar a produ\u00e7\u00e3o local?<\/strong><\/p>\n

O papel tissue, aquele que usamos todos os dias, seja no lar, na restaura\u00e7\u00e3o ou na ind\u00fastria est\u00e1 a viver uma transforma\u00e7\u00e3o silenciosa, mas significativa. \ud83c\udf0d<\/p>\n

O consumo global j\u00e1 ultrapassa as 44 milh\u00f5es de toneladas por ano, impulsionado por fatores como:
\u2714\ufe0f Crescimento da classe m\u00e9dia nos pa\u00edses em desenvolvimento
\u2714\ufe0f Maior foco na higiene ap\u00f3s a pandemia
\u2714\ufe0f Procura por solu\u00e7\u00f5es sustent\u00e1veis, recicl\u00e1veis e certificadas<\/p>\n

\ud83d\udd0e Segundo dados internacionais, o mercado global de papel tissue dever\u00e1 atingir os 152 mil milh\u00f5es de d\u00f3lares at\u00e9 2032, com um crescimento m\u00e9dio anual de quase 7\u202f%.<\/p>\n

E em Portugal?<\/strong><\/p>\n

Apesar de sermos um pa\u00eds com forte tradi\u00e7\u00e3o na fileira da celulose e do papel, o consumo per capita de tissue em Portugal ronda os 7 kg por habitante\/ano, abaixo da m\u00e9dia da Europa Ocidental e muito distante dos 27 kg registados nos EUA.<\/p>\n

No entanto:<\/p>\n

\ud83d\udce6 A produ\u00e7\u00e3o nacional est\u00e1 em alta<\/strong> \u2013 com players como a Navigator (em Cacia) e a Renova (em Torres Novas) a refor\u00e7arem capacidade instalada e a apostar na inova\u00e7\u00e3o.<\/p>\n

\ud83c\udf10 As exporta\u00e7\u00f5es ganham for\u00e7a<\/strong>, com destino a pa\u00edses exigentes como Espanha, Fran\u00e7a e Reino Unido.<\/p>\n

\u267b\ufe0f As exig\u00eancias ambientais est\u00e3o a ser integradas<\/strong>, com crescente ado\u00e7\u00e3o de certifica\u00e7\u00f5es como FSC, PEFC e EU Ecolabel, e maior aten\u00e7\u00e3o ao ciclo de vida dos produtos.<\/p>\n

O que est\u00e1 a moldar a produ\u00e7\u00e3o local?<\/strong><\/p>\n

\ud83d\udca1 As tend\u00eancias globais est\u00e3o a criar novas oportunidades para os produtores portugueses:
\ud83d\udd39 Aumentar a efici\u00eancia energ\u00e9tica e a digitaliza\u00e7\u00e3o das linhas de produ\u00e7\u00e3o
\ud83d\udd39 Investir em inova\u00e7\u00e3o de produto, com foco no conforto, absor\u00e7\u00e3o e sustentabilidade
\ud83d\udd39 Responder \u00e0 procura crescente por produtos \u201cpremium\u201d no retalho e na hotelaria<\/p>\n

\u2705 Portugal tem a experi\u00eancia, o conhecimento t\u00e9cnico e os recursos naturais para ser uma refer\u00eancia europeia na produ\u00e7\u00e3o de papel tissue de qualidade.<\/p>\n

\ud83c\udf31 A transi\u00e7\u00e3o para uma produ\u00e7\u00e3o mais sustent\u00e1vel n\u00e3o \u00e9 s\u00f3 um desafio, \u00e9 uma vantagem competitiva.<\/p>\n

\ud83d\udce3 E a sua empresa? J\u00e1 est\u00e1 a acompanhar esta transforma\u00e7\u00e3o?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/g><\/rect><\/clipPath><\/defs><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\ud83c\uddec\ud83c\udde7<\/p>\n

\ud83e\uddfb Tissue Paper: Is Global Demand Shaping Local Production?<\/strong><\/p>\n

Tissue paper, the kind we use every day, whether at home, in restaurants, or in industry is undergoing a quiet but significant transformation. \ud83c\udf0d
Global consumption has already surpassed 44 million tonnes per year, driven by factors such as:
\u2714\ufe0f Growth of the middle class in developing countries
\u2714\ufe0f Increased focus on hygiene after the pandemic
\u2714\ufe0f Demand for sustainable, recyclable, and certified solutions<\/p>\n

\ud83d\udd0e According to international data, the global tissue paper market is expected to reach $152 billion by 2032, with an average annual growth of nearly 7\u202f%.<\/p>\n

And what about Portugal?<\/strong>
Despite having a strong tradition in pulp and paper, Portugal\u2019s per capita tissue consumption is around 7 kg per person\/year, below the Western European average and far from the 27 kg seen in the USA.<\/p>\n

However:
\ud83d\udce6 National production is on the rise<\/strong> \u2013 with companies like Navigator (in Cacia) and Renova (in Torres Novas) expanding capacity and investing in innovation.
\ud83c\udf10 Exports are gaining momentum<\/strong>, targeting demanding markets such as Spain, France, and the UK.
\u267b\ufe0f Environmental requirements are being integrated<\/strong>, with growing adoption of certifications like FSC, PEFC and EU Ecolabel, and a stronger focus on product life cycles.<\/p>\n

What\u2019s shaping local production?<\/strong><\/p>\n

\ud83d\udca1 Global trends are creating new opportunities for Portuguese producers:
\ud83d\udd39 Increasing energy efficiency and digitalisation in production lines
\ud83d\udd39 Investing in product innovation, focusing on comfort, absorption, and sustainability
\ud83d\udd39 Responding to the growing demand for premium products in retail and hospitality<\/p>\n

\u2705 Portugal has the experience, technical knowledge, and natural resources to become a European benchmark in high-quality tissue production.
\ud83c\udf31 The shift to more sustainable production is not just a challenge \u2014 it\u2019s a competitive advantage.<\/p>\n

\ud83d\udce3 And your company? Is it keeping up with this transformation?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\ud83e\uddfb Tissue Paper: Is Global Demand Shaping Local Production? Tissue paper, the one we use every day, whether at home, in hospitality or in industry is undergoing a silent yet significant transformation…<\/p>\n","protected":false},"author":2,"featured_media":14325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[179],"tags":[],"class_list":["post-14824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pulp-paper-and-cardboard-industry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/comments?post=14824"}],"version-history":[{"count":1,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14824\/revisions"}],"predecessor-version":[{"id":14825,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14824\/revisions\/14825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media\/14325"}],"wp:attachment":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media?parent=14824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/categories?post=14824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/tags?post=14824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}