{"id":14953,"date":"2024-11-21T07:00:29","date_gmt":"2024-11-21T07:00:29","guid":{"rendered":"https:\/\/www.ruydelacerda.pt\/meet-engineer-sabino-borges-ceo-of-ruy-de-lacerda-and-a-career-of-dedication-and-strategy\/"},"modified":"2025-11-28T14:19:29","modified_gmt":"2025-11-28T14:19:29","slug":"meet-engineer-sabino-borges-ceo-of-ruy-de-lacerda-and-a-career-of-dedication-and-strategy","status":"publish","type":"post","link":"https:\/\/www.ruydelacerda.pt\/en\/meet-engineer-sabino-borges-ceo-of-ruy-de-lacerda-and-a-career-of-dedication-and-strategy\/","title":{"rendered":"Meet Engineer Sabino Borges: CEO of Ruy de Lacerda and a Career of Dedication and Strategy"},"content":{"rendered":"\t\t
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(English Below) \ud83c\uddf5\ud83c\uddf9<\/p>\n

“Quem \u00e9 Quem”<\/strong><\/p>\n

Hoje damos destaque ao nosso CEO, um profissional cuja jornada na Ruy de Lacerda S.A. | Grupo \u00e9 marcada por uma dedica\u00e7\u00e3o incans\u00e1vel, vis\u00e3o estrat\u00e9gica e paix\u00e3o pelo trabalho.<\/p>\n

Formado em Engenharia pelo ISEP – Instituto Superior de Engenharia do Porto<\/a> , o Engenheiro Sabino <\/a>Borges entrou na Ruy de Lacerda h\u00e1 mais de tr\u00eas d\u00e9cadas, logo ap\u00f3s cumprir o servi\u00e7o militar obrigat\u00f3rio. \u201cComecei a trabalhar no setor dos equipamentos e no setor dos pl\u00e1sticos de engenharia, portanto vendia pl\u00e1sticos de engenharia da nossa representada DSM. Nessa altura j\u00e1 estava tamb\u00e9m no departamento de extrus\u00e3o, onde tinha tamb\u00e9m responsabilidade pela venda de equipamentos para o setor de extrus\u00e3o de pl\u00e1sticos.\u201d<\/p>\n

O convite para integrar a sociedade foi um momento crucial na sua trajet\u00f3ria. \u201cO Sr. David Zamith<\/a> , h\u00e1 cerca de 23 anos, convidou-me a ficar com a quota da empresa. Eu aceitei e desde essa altura tornei-me s\u00f3cio da empresa.\u201d Mais recentemente, h\u00e1 cerca de tr\u00eas anos, assumiu o cargo de CEO.<\/p>\n

O Que Mais Aprecia no Trabalho e na Ruy de Lacerda<\/strong><\/p>\n

A paix\u00e3o pelo trabalho \u00e9 evidente nas palavras do Engenheiro Sabino. Para ele, a inova\u00e7\u00e3o constante e a responsabilidade de acompanhar o progresso tecnol\u00f3gico tornam cada dia \u00fanico. \u201cO que eu gosto \u00e9 que a nossa atividade n\u00e3o tem nada de rotineiro, pelo contr\u00e1rio, porque acompanhamos a inova\u00e7\u00e3o das empresas, as permanentes novas necessidades das empresas no mercado, o nosso trabalho n\u00e3o \u00e9 de todo rotineiro.\u201d, afirma o Engenheiro Sabino Borges.<\/p>\n

Trabalhar com equipamentos e solu\u00e7\u00f5es de ponta requer um conhecimento profundo do mercado e das ind\u00fastrias com que colaboram, bem como uma capacidade de resposta r\u00e1pida \u00e0s mudan\u00e7as. \u201cEnquanto fornecedores de equipamentos e de solu\u00e7\u00f5es, temos de apontar as melhores solu\u00e7\u00f5es, aquelas que fazem a diferencia\u00e7\u00e3o em termos de desempenho e rentabilidade aos nossos clientes. Tamb\u00e9m temos de entender bem os seus neg\u00f3cios, para ter a certeza que o que estamos a propor \u00e9 o correto, e temos que ter uma informa\u00e7\u00e3o mais antecipada poss\u00edvel, em tempo, sobre tend\u00eancias, o que outros pa\u00edses est\u00e3o a fazer, de forma a fazer chegar uma informa\u00e7\u00e3o e equipamentos que tenham valor para os nossos clientes. \u201d<\/p>\n

Momentos Inesquec\u00edveis ao Longo da Carreira<\/strong><\/p>\n

Ao longo de 35 anos, muitos momentos foram marcantes, desde a primeira visita ao cliente at\u00e9 ao reconhecimento como s\u00f3cio. \u201cQuando entrei para a empresa e quando conheci o Sr. David Zamith pela primeira vez, gostei imenso de falar com ele, a mesma coisa com o Sr. Ruy de Lacerda, lembro-me perfeitamente desses momentos.<\/p>\n

A minha primeira visita ao meu primeiro cliente, lembro-me de quem foi e onde foi, isto \u00e9 como o primeiro beijo ou o primeiro namoro, s\u00e3o momentos que nunca se esquece.\u201d, comenta o Engenheiro Sabino.<\/p>\n

Outros momentos foram mais formais, como o convite para ser s\u00f3cio, e ainda marcos de inova\u00e7\u00e3o, como a primeira venda de uma linha de reciclagem de pl\u00e1sticos para o setor agr\u00edcola.<\/p>\n

Interesses e Equil\u00edbrio Fora do Trabalho<\/strong><\/p>\n

Fora da Ruy de Lacerda, o CEO valoriza o tempo em fam\u00edlia, um contrapeso fundamental \u00e0 vida profissional agitada. \u201cVivo em Lisboa, a sede da empresa \u00e9 no Porto, os clientes est\u00e3o no pa\u00eds inteiro e as representadas na Europa, isto faz com que eu tenha uma vida na qual tenho de me deslocar muito do meu tempo, e, por isso, aproveito para mim quando regresso \u00e0 minha paz. \u00c9 aquilo que me volta a posicionar do ponto de vista emocional.\u201d<\/p>\n

Em termos de hobbies, destaca o yoga, que lhe traz serenidade e tranquilidade e a mec\u00e2nica autom\u00f3vel, uma paix\u00e3o desde a juventude. \u201cAos meus 16 ou 17 anos, na garagem onde o meu pai tinha o carro, eu desmontava o carburador todo e montava-o e fazia isso tudo, era um bichinho que j\u00e1 vinha desde logo a seguir \u00e0 adolesc\u00eancia.\u201d<\/p>\n

Um Conselho Profissional <\/strong><\/p>\n

Entre os muitos conselhos que recebeu, um destaca-se: \u201cQuando temos um problema, dormir sobre esse problema, e no dia seguinte vamos ver o problema de maneira diferente.\u201d Na Ruy de Lacerda, esta filosofia est\u00e1 profundamente enraizada. \u201cA Ruy de Lacerda \u00e9 uma empresa que sempre fomentou que pens\u00e1ssemos antes de agir. D\u00e1-nos tempo para pensarmos nos assuntos e para agir (\u2026) N\u00f3s damos muito valor \u00e0 estrat\u00e9gia, n\u00e3o fazemos as coisas s\u00f3 por fazer, fazemos porque h\u00e1 uma ideia por tr\u00e1s. N\u00e3o somos pura e simplesmente reativos. Alinhamos os nossos pensamentos e a\u00e7\u00f5es, o que queremos fazer, quando e como o queremos fazer, mas isso obedece a um pensamento estrat\u00e9gico concertado\u201d<\/p>\n

O Engenheiro Sabino refor\u00e7a a import\u00e2ncia da pondera\u00e7\u00e3o e planeamento estrat\u00e9gico para apoiar os clientes da melhor forma poss\u00edvel: \u201cO que os clientes querem \u00e9 que num determinado momento, lhe demos uma resposta acertada e uma a\u00e7\u00e3o correta. Muitas vezes precisamos de tempo para pensar sobre ela para poder fazer bem.\u201d<\/p>\n

Apoio ao Desenvolvimento Pessoal e Profissional<\/strong><\/p>\n

A Ruy de Lacerda apoiou o desenvolvimento pessoal e profissional do Engenheiro Sabino Borges. \u201cSinto-me uma pessoa muito realizada profissionalmente, eu confesso que n\u00e3o tinha, a ideia de vir a ser o CEO de uma organiza\u00e7\u00e3o respeitada como esta. Havia uma coisa que eu queria, que era trabalhar em algo que eu gostasse verdadeiramente e com pessoas de quem eu gostasse.\u201d<\/p>\n

Como CEO, continua a incentivar o desenvolvimento de uma cultura que valorize a estrat\u00e9gia, o respeito pelo tempo e o crescimento profissional, efetuando uma gest\u00e3o profissional adequada e mantendo a Ruy de Lacerda como um exemplo de inova\u00e7\u00e3o, \u00e9tica e responsabilidade no setor. \u201cN\u00f3s queremos cada vez mais continuar esse m\u00e9todo, a gest\u00e3o profissional. A Ruy de Lacerda j\u00e1 o exerce h\u00e1 muito tempo. Hoje fala-se na gest\u00e3o profissional, mas se ponderarmos, se eu sou s\u00f3cio h\u00e1 23 anos, a Ruy de Lacerda j\u00e1 faz isso h\u00e1 muito tempo.\u201d<\/p>\n

O Futuro de Sabino Borges na Ruy de Lacerda<\/strong><\/p>\n

A lideran\u00e7a do Engenheiro Sabino Borges \u00e9 indispens\u00e1vel para o sucesso da Ruy de Lacerda. Mesmo antes de se tornar CEO, Sabino Borges j\u00e1 demonstrava os valores que personificam a Ruy de Lacerda.<\/p>\n

Temos orgulho em colaborar no dia a dia com o Engenheiro Sabino e aprender com o seu exemplo e experi\u00eancia adquirida ao longo de uma vida inteira a apoiar a ind\u00fastria em Portugal.<\/p>\n

O Engenheiro Sabino \u00e9 um exemplo de profissionalismo, estrat\u00e9gia e intelig\u00eancia empresarial e equil\u00edbrio entre vida pessoal e trabalho. Sob a sua lideran\u00e7a somos capazes de continuar a trazer as melhores solu\u00e7\u00f5es, produtos e conhecimento t\u00e9cnico e de mercado para apoiar a ind\u00fastria em Portugal.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\ud83c\uddec\ud83c\udde7<\/p>\n

“Who is Who”<\/strong><\/p>\n

Meet Engineer Sabino Borges: CEO of Ruy de Lacerda and a Career of Dedication and Strategy<\/strong><\/p>\n

Today we’re highlighting our CEO, a professional whose journey at Ruy de Lacerda has been marked by tireless dedication, strategic vision and passion for his work.<\/p>\n

With a degree in Engineering from the Instituto Superior de Engenharia do Porto, Engineer Sabino joined Ruy de Lacerda more than three decades ago, just after completing his compulsory military service. \u2018I started working in the equipment sector and the engineering plastics sector, so I sold engineering plastics from our represented company DSM. By then I was also in the extrusion department, where I was also responsible for selling equipment for the plastics extrusion sector.\u2019<\/p>\n

The invitation to join the company was a crucial moment in his career. \u2018About 23 years ago, Mr David Zamith invited me to take a share in the company. I accepted and since then I’ve become a partner in the company.\u2019 More recently, about three years ago, he took over as CEO.<\/p>\n

What He Appreciates Most About Work and Ruy de Lacerda<\/strong><\/p>\n

Engineer Sabino’s passion for his work is evident in his words. For him, constant innovation and the responsibility of keeping up with technological progress make every day unique. \u2018What I like is that there is nothing routine about our work, on the contrary, because we keep up with the innovation of companies, the permanent new needs of companies in the market, our work is not routine at all,\u2019 says Engineer Sabino Borges.<\/p>\n

Working with cutting-edge equipment and solutions requires in-depth knowledge of the market and the industries with which they collaborate, as well as the ability to respond quickly to changes. \u2018As suppliers of equipment and solutions, we have to point out the best solutions, those that make a difference in terms of performance and profitability for our customers. We also have to understand their businesses well, to make sure that what we’re proposing is the right one, and we have to have as much advance information as possible, in time, about trends, what other countries are doing, in order to provide information and equipment that is of value to our customers. \u2019<\/p>\n

Unforgettable Moments Throughout Your Career<\/strong><\/p>\n

Over the course of 35 years, many moments have been memorable, from the first client visit to being recognised as a partner. \u2018When I joined the company and met Mr David Zamith for the first time, I really enjoyed talking to him, the same with Mr Ruy de Lacerda, I remember those moments perfectly.<\/p>\n

My first visit to my first client, I remember who it was and where it was, this is like a first kiss or a first date, these are moments you never forget,\u2019 comments Engineer Sabino.<\/p>\n

Other moments were more formal, such as the invitation to become a partner, and also milestones of innovation, such as the first sale of a plastic recycling line for the agricultural sector.<\/p>\n

Interests and Balance Outside of Work<\/strong><\/p>\n

Outside of Ruy de Lacerda, the CEO values family time, a fundamental counterbalance to his busy professional life. \u2018I live in Lisbon, the company’s head office is in Porto, the clients are all over the country and the represented companies are in Europe, so I have a life in which I have to move around a lot, and I take advantage of this when I return to my peace. It’s what re-positions me from an emotional point of view.\u2019<\/p>\n

In terms of hobbies, he highlights yoga, which brings him serenity and tranquillity, and car mechanics, a passion since his youth. \u2018When I was 16 or 17, in the garage where my father had his car, I would take the whole carburettor apart and put it back together and do all that, it was a passion that came with adolescence.\u2019<\/p>\n

A piece of professional advice <\/strong><\/p>\n

Among the many pieces of advice he has received, one stands out: \u2018When you have a problem, sleep on it, and the next day look at it differently.\u2019 At Ruy de Lacerda, this philosophy is deeply rooted. \u2018Ruy de Lacerda is a company that has always encouraged us to think before we act. It gives us time to think about things and to act (…) We value strategy, we don’t do things just for the sake of doing them, we do them because there’s an idea behind them. We’re not simply reactive. We align our thoughts and actions, what we want to do, when we want to do it and how we want to do it, but this is in line with concerted strategic thinking.\u2019<\/p>\n

Engineer Sabino emphasises the importance of strategic thinking and planning in order to support customers in the best possible way: \u2018What customers want is for us to give them the right answer and the right action at a given time. We often need time to think about it in order to get it right.\u2019<\/p>\n

Support for personal and professional development<\/strong><\/p>\n

Ruy de Lacerda supported the personal and professional development of engineer Sabino Borges. \u2018I feel very fulfilled professionally. I confess that I didn’t have the idea of becoming the CEO of a respected organisation like this. There was one thing I wanted, and that was to work in something I really liked and with people I liked.\u2019<\/p>\n

As CEO, he continues to encourage the development of a culture that values strategy, respect for time and professional growth, carrying out appropriate professional management and maintaining Ruy de Lacerda as an example of innovation, ethics and responsibility in the sector. \u2018We want to continue this method of professional management more and more. Ruy de Lacerda has been doing this for a long time. Today we talk about professional management, but if you think about it, if I’ve been a partner for 23 years, Ruy de Lacerda has been doing it for a long time.\u2019<\/p>\n

The future of Sabino Borges at Ruy de Lacerda<\/strong><\/p>\n

Engineer Sabino Borges’ leadership is indispensable to Ruy de Lacerda’s success. Even before he became CEO, Sabino Borges already demonstrated the values that epitomise Ruy de Lacerda.<\/p>\n

We are proud to collaborate with Mr Sabino on a day-to-day basis and learn from his example and experience acquired over a lifetime of supporting industry in Portugal.<\/p>\n

Engineer Sabino is an example of professionalism, strategy, business intelligence and work-life balance. Under his leadership we are able to continue bringing the best solutions, products and technical and market knowledge to support industry in Portugal.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Today we highlight our CEO, a professional whose journey at Ruy de Lacerda S.A. | Group is marked by tireless dedication, strategic vision, and a passion for his work. Graduated in Engineering from ISEP \u2013 Instituto Superior de Engenharia do Porto, Engineer Sabino Borges joined Ruy de Lacerda…<\/p>\n","protected":false},"author":2,"featured_media":14947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[181],"tags":[],"class_list":["post-14953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rdl-institutional"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/comments?post=14953"}],"version-history":[{"count":2,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14953\/revisions"}],"predecessor-version":[{"id":15036,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/14953\/revisions\/15036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media\/14947"}],"wp:attachment":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media?parent=14953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/categories?post=14953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/tags?post=14953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}