{"id":15152,"date":"2024-09-10T07:00:07","date_gmt":"2024-09-10T07:00:07","guid":{"rendered":"https:\/\/www.ruydelacerda.pt\/the-future-and-trends-of-the-graphic-industry\/"},"modified":"2025-11-28T16:05:16","modified_gmt":"2025-11-28T16:05:16","slug":"the-future-and-trends-of-the-graphic-industry","status":"publish","type":"post","link":"https:\/\/www.ruydelacerda.pt\/en\/the-future-and-trends-of-the-graphic-industry\/","title":{"rendered":"The Future and Trends of the Graphic Industry"},"content":{"rendered":"\t\t
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(English Below) \ud83c\uddf5\ud83c\uddf9<\/p>\n

A ind\u00fastria gr\u00e1fica est\u00e1 em constante evolu\u00e7\u00e3o, moldada por avan\u00e7os tecnol\u00f3gicos, mudan\u00e7as nas prefer\u00eancias dos consumidores e exig\u00eancias de sustentabilidade.<\/p>\n

Certos segmentos deste mercado est\u00e3o em decr\u00e9scimo, como \u00e9 o caso da impress\u00e3o de revistas e jornais, que devido ao crescimento da media digital e mais recentemente devido \u00e0 pandemia, prev\u00ea ter uma taxa de crescimento anual de -2.99%, e uma redu\u00e7\u00e3o de penetra\u00e7\u00e3o de mercado, que se encontra em 20.2% em 2024, para 15.7% em 2029, segundo dados da Statista.<\/p>\n

Por outro lado, segmentos como a impress\u00e3o de embalagens mostram tend\u00eancias de crescimento, com a flexografia sendo o maior processo deste tipo de impress\u00e3o, segundo dados da Smithers, mostrando uma taxa de crescimento de 2.4% anual. Globalmente os cart\u00f5es ondulados s\u00e3o o maior segmento dos materiais, com uma taxa de crescimento de 3.3% anual.<\/p>\n

As empresas necessitam de se ajustar \u00e0 r\u00e1pida evolu\u00e7\u00e3o deste mercado, seguindo atentamente as tend\u00eancias e mostrando adaptabilidade e vontade de seguir as mudan\u00e7as. Neste artigo vamos analisar algumas tend\u00eancias que v\u00e3o moldar o futuro da ind\u00fastria gr\u00e1fica.<\/p>\n

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Impress\u00e3o sob demanda<\/strong><\/p>\n

A impress\u00e3o sob demanda tem vindo a tornar-se cada vez mais relevante, devido \u00e0s exig\u00eancias dos produtores por maior velocidade. Isto est\u00e1 a revolucionar a ind\u00fastria gr\u00e1fica, pois permite uma produ\u00e7\u00e3o mais r\u00e1pida e personalizada para os consumidores finais.<\/p>\n

As empresas gr\u00e1ficas que se conseguem ajustar a estas exig\u00eancias, sendo capazes de entregar impress\u00f5es de qualidade em apenas alguns dias e n\u00e3o semanas, ter\u00e3o maior sucesso no futuro desta ind\u00fastria. Com a inova\u00e7\u00e3o tecnol\u00f3gica em equipamentos e consum\u00edveis, torna-se cada vez mais f\u00e1cil oferecer produtos de alta qualidade, com grande precis\u00e3o nos detalhes, de forma r\u00e1pida e eficiente.<\/p>\n

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Sustentabilidade<\/strong><\/p>\n

A sustentabilidade \u00e9 uma prioridade crescente em todos os setores da ind\u00fastria, com grande relevo na ind\u00fastria gr\u00e1fica. Os consumidores e as empresas est\u00e3o cada vez mais conscientes do impacto ambiental das suas pr\u00e1ticas, logo est\u00e3o cada vez mais exigentes no que toca a sustentabilidade dos seus produtos.<\/p>\n

A utiliza\u00e7\u00e3o de tintas \u00e0 base de \u00e1gua, materiais reciclados e pr\u00e1ticas eficientes a n\u00edvel de consumo de energia s\u00e3o tend\u00eancias crescentes na ind\u00fastria gr\u00e1fica, que vieram para ficar.<\/p>\n

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Customiza\u00e7\u00e3o<\/strong><\/p>\n

A customiza\u00e7\u00e3o \u00e9 uma das tend\u00eancias crescentes na ind\u00fastria gr\u00e1fica, pois as empresas est\u00e3o cada vez mais \u00e0 procura de oferecer experi\u00eancias individuais aos seus clientes, para criar uma conex\u00e3o mais forte, interagindo com eles de uma forma mais profunda e apropriada aos interesses dos indiv\u00edduos.<\/p>\n

Muitas empresas procuram fornecedores capazes de lhes oferecer impress\u00f5es em materiais personalizados, com textos e imagens individualizados para os clientes, aumentando a relev\u00e2ncia e intera\u00e7\u00e3o dos consumidores finais. Isto \u00e9 uma grande oportunidade para as empresas que s\u00e3o capazes de fornecer impress\u00f5es de forma r\u00e1pida e adapt\u00e1vel.<\/p>\n

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Intelig\u00eancia artificial<\/strong><\/p>\n

A intelig\u00eancia artificial est\u00e1 a revolucionar a ind\u00fastria gr\u00e1fica, melhorando a efici\u00eancia e as capacidades de personaliza\u00e7\u00e3o dos produtos. Com a automa\u00e7\u00e3o, os processos de trabalho podem ser otimizados, permitindo reduzir a interven\u00e7\u00e3o manual nos processos.<\/p>\n

Em entrevista ao Jornal Econ\u00f3mico, o presidente da APIGRAF , Jos\u00e9 Manuel Lopes de Castro<\/a> , abordou o tema da intelig\u00eancia artificial: \u201cH\u00e1 empresas que j\u00e1 t\u00eam no seu cat\u00e1logo em que quer o conte\u00fado, quer a produ\u00e7\u00e3o gr\u00e1fica n\u00e3o teve interven\u00e7\u00e3o humana, como \u00e9 o caso da Amazon. Isto levanta quest\u00f5es interessantes, de natureza de autor e preocupantes, quando temos um produto em que a IA substitui um t\u00e9cnico. Tudo aponta para o desaparecimento de muitos postos de trabalho e aponta para a cria\u00e7\u00e3o de postos de trabalho.\u201d<\/p>\n

Tal como em outros setores industriais, a intelig\u00eancia artificial vai revolucionar os processos produtivos, permitindo \u00e0s empresas ter maior flexibilidade e efici\u00eancia. Alguns postos de trabalho poder\u00e3o desaparecer, mas a intelig\u00eancia artificial tamb\u00e9m vai trazer muitas novas oportunidades e postos de trabalho para as empresas.<\/p>\n

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Conclus\u00e3o<\/strong><\/p>\n

A ind\u00fastria gr\u00e1fica est\u00e1 a passar por per\u00edodos de grande evolu\u00e7\u00e3o e mudan\u00e7a. A adaptabilidade e boa leitura das tend\u00eancias v\u00e3o ser fatores fulcrais para definir as empresas que ter\u00e3o sucesso no futuro, capazes de crescer e prosperar com todas as oportunidades futuras.<\/p>\n

Na Ruy de Lacerda estamos sempre atentos a todas as tend\u00eancias do mercado, presentes em todos os eventos e em constante conversa com os nossos parceiros para conseguirmos ajudar os nossos clientes a se ajustarem a todas as mudan\u00e7as nesta ind\u00fastria.<\/p>\n

Por Sergio Pereira<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\ud83c\uddec\ud83c\udde7<\/p>\n

The Future and Trends of the Printing Industry – by S\u00e9rgio Pereira<\/strong><\/p>\n

The printing industry is constantly evolving, moulded by technological advances, changes in consumer preferences and sustainability demands.<\/p>\n

Certain segments of this market are in decline, such as magazine and newspaper printing, which due to the growth of digital media and more recently due to the pandemic, is forecast to have an annual growth rate of -2.99%, and a reduction in market penetration, which stands at 20.2% in 2024, to 15.7% in 2029, according to data from Statista.<\/p>\n

On the other hand, segments such as packaging printing are showing growth trends, with flexography being the largest process in this type of printing, according to Smithers data, showing a growth rate of 2.4 per cent annually. Globally, corrugated board is the largest segment of materials, with a growth rate of 3.3 per cent annually.<\/p>\n

Companies need to adjust to the rapid evolution of this market, following trends closely and showing adaptability and a willingness to follow changes. In this article we will analyse some of the trends that will shape the future of the printing industry.<\/p>\n

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Print on demand<\/strong><\/p>\n

Print on demand has become increasingly relevant due to producers’ demands for greater speed. This is revolutionising the printing industry, as it enables faster and more personalised production for end consumers.<\/p>\n

Printing companies that can adjust to these demands, being able to deliver quality prints in just a few days rather than weeks, will be more successful in the future of this industry. With technological innovation in equipment and consumables, it is becoming increasingly easy to offer high-quality products, with great precision in detail, quickly and efficiently.<\/p>\n

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Sustainability<\/strong><\/p>\n

Sustainability is a growing priority in all sectors of industry, especially in the printing industry. Consumers and companies are becoming increasingly aware of the environmental impact of their practices, so they are increasingly demanding when it comes to the sustainability of their products.<\/p>\n

The use of water-based inks, recycled materials and energy-efficient practices are growing trends in the printing industry that are here to stay.<\/p>\n

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Customisation<\/strong><\/p>\n

Customisation is one of the growing trends in the printing industry, as companies are increasingly looking to offer individual experiences to their customers, to create a stronger connection, interacting with them in a deeper way that is more appropriate to the individual’s interests.<\/p>\n

Many companies are looking for suppliers who can offer them prints on personalised materials, with individualised texts and images for customers, increasing the relevance and interaction of end consumers. This is a great opportunity for companies that are able to provide prints quickly and adaptively.<\/p>\n

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Artificial intelligence<\/strong><\/p>\n

Artificial intelligence is revolutionising the printing industry, improving efficiency and product customisation capabilities. With automation, work processes can be optimised, making it possible to reduce manual intervention in processes.<\/p>\n

In an interview with Jornal Econ\u00f3mico, the president of APIGRAF, Jos\u00e9 Manuel Lopes e Castro, addressed the issue of artificial intelligence: \u2018There are companies that already have a catalogue in which both the content and the graphic production have not had human intervention, as is the case with Amazon. This raises interesting, authorial and worrying questions when we have a product in which AI replaces a technician. Everything points to the disappearance of many jobs and points to the creation of jobs.\u2019<\/p>\n

As in other industrial sectors, artificial intelligence is going to revolutionise production processes, allowing companies to be more flexible and efficient. Some jobs may disappear, but artificial intelligence will also bring many new opportunities and jobs to companies.<\/p>\n

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Conclusion<\/strong><\/p>\n

The printing industry is going through periods of great evolution and change. Adaptability and a good reading of trends will be key factors in defining the companies that will be successful in the future, capable of growing and prospering with all the opportunities ahead.<\/p>\n

At Ruy de Lacerda we are always aware of all the market trends, present at all the events and in constant conversation with our partners so that we can help our clients adjust to all the changes in this industry.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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