{"id":15163,"date":"2024-09-14T07:00:39","date_gmt":"2024-09-14T07:00:39","guid":{"rendered":"https:\/\/www.ruydelacerda.pt\/the-importance-of-sustainable-practices-in-pulp-paper-and-board-production-jose-quintino-chief-sales-officer\/"},"modified":"2025-11-28T16:14:41","modified_gmt":"2025-11-28T16:14:41","slug":"the-importance-of-sustainable-practices-in-pulp-paper-and-board-production-jose-quintino-chief-sales-officer","status":"publish","type":"post","link":"https:\/\/www.ruydelacerda.pt\/en\/the-importance-of-sustainable-practices-in-pulp-paper-and-board-production-jose-quintino-chief-sales-officer\/","title":{"rendered":"The Importance of Sustainable Practices in Pulp, Paper, and Board Production &#8211; Jos\u00e9 Quintino, Chief Sales Officer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15163\" class=\"elementor elementor-15163 elementor-15154\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a875029 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3a875029\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22ee66ef\" data-id=\"22ee66ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cba7d75 elementor-widget elementor-widget-text-editor\" data-id=\"cba7d75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>(English Below) \ud83c\uddf5\ud83c\uddf9<\/p>\n<p id=\"ember2319\" class=\"ember-view reader-text-block__paragraph\">A sustentabilidade \u00e9 um tema cada vez mais relevante, tendo se tornado num pilar essencial na evolu\u00e7\u00e3o das ind\u00fastrias modernas. Com a consciencializa\u00e7\u00e3o ambiental e a press\u00e3o por parte dos consumidores e legisladores por pr\u00e1ticas mais ecol\u00f3gicas, as empresas industriais t\u00eam de se adaptar a um ambiente em r\u00e1pida evolu\u00e7\u00e3o.<\/p>\n<p id=\"ember2320\" class=\"ember-view reader-text-block__paragraph\">O consumo mundial de papel aumentou 400% nos \u00faltimos 40 anos, com 35% das \u00e1rvores colhidas a serem usadas para a fabrica\u00e7\u00e3o de papel. Este consumo tem tend\u00eancia para aumentar, devido ao aumento do uso de papel, gra\u00e7as \u00e0 sua biodegradabilidade mais r\u00e1pida e menos t\u00f3xica para o ambiente.<\/p>\n<p id=\"ember2321\" class=\"ember-view reader-text-block__paragraph\">Esta \u00e9 uma for\u00e7a do papel que deve ser explorada e louvada, pois pode ser uma solu\u00e7\u00e3o para evitar problemas de sa\u00fade e ambientais. No entanto, a produ\u00e7\u00e3o de pasta e papel tamb\u00e9m podem ter\u00a0 impactos negativos que devem ser minimizados para garantir o futuro desta ind\u00fastria.<\/p>\n<p class=\"ember-view reader-text-block__paragraph\"><strong>O impacto ambiental<\/strong><\/p>\n<p id=\"ember2323\" class=\"ember-view reader-text-block__paragraph\">A produ\u00e7\u00e3o de pasta, papel e cart\u00e3o tem um impacto ambiental inerente, devido \u00e0 necessidade de mat\u00e9ria prima, proveniente muitas vezes de planta\u00e7\u00f5es florestais, que s\u00e3o geralmente monoculturas com fortes impactos na biodiversidade das zonas exploradas. Especialmente no caso de Portugal, a monocultura de eucaliptos para a produ\u00e7\u00e3o de pasta e papel \u00e9 nociva para a biodiversidade, para a qualidade do solo e tem graves consequ\u00eancias devido aos inc\u00eandios florestais.<\/p>\n<p id=\"ember2324\" class=\"ember-view reader-text-block__paragraph\">Para al\u00e9m dos impactos relacionados com as mat\u00e9rias primas, a ind\u00fastria de pasta e papel \u00e9 o quinto maior consumidor de energia, sendo respons\u00e1vel por 4% de todo o consumo mundial de energia, e esta ind\u00fastria usa mais \u00e1gua para produzir uma tonelada de produto do que qualquer outra ind\u00fastria.<\/p>\n<p id=\"ember2325\" class=\"ember-view reader-text-block__paragraph\">A emiss\u00e3o de gases efeito estufa \u00e9 um problema industrial a n\u00edvel global, e a produ\u00e7\u00e3o de um quilograma de papel pode resultar aproximadamente na emiss\u00e3o de um quilograma de CO2, tendo sido produzidas 2 milh\u00f5es de toneladas de papel e cart\u00e3o em 2021. No entanto, t\u00eam surgido in\u00fameras inova\u00e7\u00f5es tecnol\u00f3gicas que visam contrariar este impacto. De acordo com um estudo da Comiss\u00e3o Europeia, a ind\u00fastria de pasta, papel e cart\u00e3o pode reduzir as suas emiss\u00f5es de gases efeito estufa em 62%, e consumo de energia em 14% mesmo com um aumento da produ\u00e7\u00e3o. Esta ind\u00fastria \u00e9 a quarta mais intensiva em energia na Europa, e estas redu\u00e7\u00f5es podem ser a chave para uma transi\u00e7\u00e3o para a economia sustent\u00e1vel.<\/p>\n<p class=\"ember-view reader-text-block__paragraph\"><strong>A import\u00e2ncia de investir em pr\u00e1ticas sustent\u00e1veis<\/strong><\/p>\n<p id=\"ember2327\" class=\"ember-view reader-text-block__paragraph\">O investimento em pr\u00e1ticas sustent\u00e1veis traz benef\u00edcios que v\u00e3o al\u00e9m da prote\u00e7\u00e3o ambiental, permitindo \u00e0s empresas aumentar a efici\u00eancia operacional, atrav\u00e9s de equipamentos mais modernos e amigos do ambiente, que por sua vez tamb\u00e9m requerem um menor consumo de energia e \u00e1gua, bem como minimizam o desperd\u00edcio de mat\u00e9ria prima. Gra\u00e7as \u00e0 ind\u00fastria 4.0 e aos grandes avan\u00e7os tecnol\u00f3gicos dos \u00faltimos anos, a ado\u00e7\u00e3o destas tecnologias permite \u00e0s empresas reduzir os seus custos com economias de escala a m\u00e9dio e longo prazo.<\/p>\n<p id=\"ember2328\" class=\"ember-view reader-text-block__paragraph\">Como parte da Uni\u00e3o Europeia, a ind\u00fastria da pasta, papel e cart\u00e3o em Portugal est\u00e1 sujeita \u00e0s regulamenta\u00e7\u00f5es ambientais estabelecidas pela Comiss\u00e3o Europeia. Como l\u00edderes na prote\u00e7\u00e3o ambiental, as legisla\u00e7\u00f5es Europeias est\u00e3o a tornar-se cada vez mais exigentes e rigorosas, logo, empresas que implementam pr\u00e1ticas sustent\u00e1veis de forma r\u00e1pida, est\u00e3o mais bem posicionadas para receber apoios Europeus, cumprindo as regulamenta\u00e7\u00f5es e evitando multas e san\u00e7\u00f5es.<\/p>\n<p id=\"ember2329\" class=\"ember-view reader-text-block__paragraph\">Com os consumidores e investidores cada vez mais conscientes a n\u00edvel ambiental, as empresas que demonstram um compromisso para com pr\u00e1ticas ambientais respons\u00e1veis conseguem fortalecer a sua reputa\u00e7\u00e3o e atrair clientes e parceiros de neg\u00f3cio.<\/p>\n<p class=\"ember-view reader-text-block__paragraph\"><strong>As pr\u00e1ticas sustent\u00e1veis a implementar<\/strong><\/p>\n<p id=\"ember2331\" class=\"ember-view reader-text-block__paragraph\">Para promover a sustentabilidade, as empresas industriais podem implementar pr\u00e1ticas como a gest\u00e3o sustent\u00e1vel das florestas, procurando implementar programas de gest\u00e3o florestal que garantem a regenera\u00e7\u00e3o das florestas e preserva\u00e7\u00e3o da biodiversidade, e promover a reciclagem do papel, reduzindo assim tamb\u00e9m a necessidade de mat\u00e9rias primas e diminuindo a quantidade de res\u00edduos.<\/p>\n<p id=\"ember2332\" class=\"ember-view reader-text-block__paragraph\">A reutiliza\u00e7\u00e3o e tratamento apropriado da \u00e1gua permitem minimizar a polui\u00e7\u00e3o h\u00eddrica. Esta \u00e9 uma responsabilidade de todas as empresas de assegurar a qualidade da \u00e1gua e prote\u00e7\u00e3o dos rios, para seguran\u00e7a de todos.<\/p>\n<p id=\"ember2333\" class=\"ember-view reader-text-block__paragraph\">Finalmente, a ado\u00e7\u00e3o de equipamentos mais modernos para aumentar a efici\u00eancia energ\u00e9tica, aliada \u00e0 implementa\u00e7\u00e3o de fontes de energia renov\u00e1vel \u00e9 uma excelente forma de reduzir o impacto ambiental da produ\u00e7\u00e3o de pasta, papel e cart\u00e3o.<\/p>\n<p class=\"ember-view reader-text-block__paragraph\"><strong>O Futuro<\/strong><\/p>\n<p id=\"ember2335\" class=\"ember-view reader-text-block__paragraph\">A sustentabilidade \u00e9 um imperativo para a ind\u00fastria da pasta, papel e cart\u00e3o. Investir em pr\u00e1ticas sustent\u00e1veis n\u00e3o \u00e9 apenas uma responsabilidade ambiental, mas tamb\u00e9m uma estrat\u00e9gia inteligente para garantir a viabilidade econ\u00f3mica e a competitividade a longo prazo.<\/p>\n<p id=\"ember2336\" class=\"ember-view reader-text-block__paragraph\">As empresas que lideram na implementa\u00e7\u00e3o de pr\u00e1ticas sustent\u00e1veis, posicionam-se como l\u00edderes vision\u00e1rios num mercado cada vez mais consciente e exigente. Mas o futuro sustent\u00e1vel n\u00e3o se faz sozinho, \u00e9 algo que as empresas devem colaborar para atingir da melhor forma. Na Ruy de Lacerda visamos apoiar todos os nossos clientes com os melhores equipamentos, consum\u00edveis e know-how t\u00e9cnico para que juntos, possamos fazer a nossa parte por um futuro melhor e mais ecol\u00f3gico.<\/p>\n<p id=\"ember2337\" class=\"ember-view reader-text-block__paragraph\">Ao investir em sustentabilidade, estamos a construir um legado de responsabilidade e sucesso, garantindo que as pr\u00f3ximas gera\u00e7\u00f5es herdem um mundo mais verde e saud\u00e1vel.<\/p>\n<p id=\"ember2339\" class=\"ember-view reader-text-block__paragraph\">Por Jos\u00e9 Quintino<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0acfde5 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"0acfde5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f97308 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31.5 65.75C31.5 66.75 30.73 67.55 29.78 67.55C28.83 67.55 28.06 66.75 28.06 65.75C28.06 64.75 28.83 63.95 29.78 63.95Z\" fill=\"#D39620\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M29.78 0C30.73 0 31.5 0.8 31.5 1.8C31.5 2.8 30.73 3.6 29.78 3.6C28.83 3.6 28.06 2.8 28.06 1.8C28.06 0.8 28.83 0 29.78 0Z\" fill=\"#D39620\"><\/path><\/g><defs><clipPath id=\"clip0_16_2821\"><rect width=\"59.63\" height=\"67.54\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-662db0b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"662db0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f4dd06\" data-id=\"7f4dd06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a845236 elementor-widget elementor-widget-text-editor\" data-id=\"a845236\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83c\uddec\ud83c\udde7<\/p>\n<p><strong>The Importance of Sustainable Practices in Pulp, Paper and Board Production &#8211; By Jos\u00e9 Quintino.<\/strong><\/p>\n<p id=\"ember2343\" class=\"ember-view reader-text-block__paragraph\">Sustainability is an increasingly relevant issue and has become an essential pillar in the evolution of modern industries. With environmental awareness and pressure from consumers and legislators for greener practices, industrial companies have to adapt to a rapidly changing environment.<\/p>\n<p id=\"ember2344\" class=\"ember-view reader-text-block__paragraph\">Worldwide paper consumption has increased by 400 per cent in the last 40 years, with 35 per cent of the trees harvested being used to make paper. This consumption is set to rise due to the increased use of paper, thanks to its faster biodegradability and less toxicity to the environment.<\/p>\n<p id=\"ember2345\" class=\"ember-view reader-text-block__paragraph\">This is a strength of paper that should be exploited and praised, as it can be a solution to avoid health and environmental problems. However, pulp and paper production can also have negative impacts that must be minimised to guarantee the future of this industry.<\/p>\n<p>\u00a0<\/p>\n<p class=\"ember-view reader-text-block__paragraph\"><strong>Environmental impact<\/strong><\/p>\n<p id=\"ember2347\" class=\"ember-view reader-text-block__paragraph\">The production of pulp, paper and cardboard has an inherent environmental impact due to the need for raw materials, which often come from forestry plantations, which are generally monocultures with strong impacts on the biodiversity of the areas they exploit. Especially in the case of Portugal, the monoculture of eucalyptus trees for the production of pulp and paper is harmful to biodiversity, soil quality and has serious consequences due to forest fires.<\/p>\n<p id=\"ember2348\" class=\"ember-view reader-text-block__paragraph\">In addition to the impacts related to raw materials, the pulp and paper industry is the fifth largest consumer of energy, accounting for 4% of all the world&#8217;s energy consumption, and this industry uses more water to produce one tonne of product than any other industry.<\/p>\n<p id=\"ember2349\" class=\"ember-view reader-text-block__paragraph\">Greenhouse gas emissions are a global industrial problem, and the production of one kilogram of paper can result in approximately one kilogram of CO2 being emitted, with 2 million tonnes of paper and cardboard produced in 2021. However, there have been numerous technological innovations aimed at counteracting this impact. According to a study by the European Commission, the pulp, paper and cardboard industry can reduce its greenhouse gas emissions by 62 per cent and energy consumption by 14 per cent even with an increase in production. This industry is the fourth most energy-intensive in Europe, and these reductions could be the key to a transition to a sustainable economy.<\/p>\n<p>\u00a0<\/p>\n<p class=\"ember-view reader-text-block__paragraph\"><strong>The importance of investing in sustainable practices<\/strong><\/p>\n<p id=\"ember2351\" class=\"ember-view reader-text-block__paragraph\">Investing in sustainable practices brings benefits that go beyond environmental protection, allowing companies to increase operational efficiency through more modern and environmentally friendly equipment, which in turn also requires less energy and water consumption, as well as minimising the waste of raw materials. Thanks to Industry 4.0 and the great technological advances of recent years, the adoption of these technologies allows companies to reduce their costs with economies of scale in the medium and long term.<\/p>\n<p id=\"ember2352\" class=\"ember-view reader-text-block__paragraph\">As part of the European Union, the pulp, paper and board industry in Portugal is subject to the environmental regulations laid down by the European Commission. As leaders in environmental protection, European legislation is becoming increasingly demanding and stringent, so companies that implement sustainable practices quickly are better placed to receive European support, comply with regulations and avoid fines and sanctions.<\/p>\n<p id=\"ember2353\" class=\"ember-view reader-text-block__paragraph\">With consumers and investors becoming increasingly environmentally aware, companies that demonstrate a commitment to responsible environmental practices are able to strengthen their reputation and attract customers and business partners.<\/p>\n<p>\u00a0<\/p>\n<p class=\"ember-view reader-text-block__paragraph\"><strong>Sustainable practices to implement<\/strong><\/p>\n<p id=\"ember2355\" class=\"ember-view reader-text-block__paragraph\">To promote sustainability, industrial companies can implement practices such as sustainable forest management, seeking to implement forest management programmes that guarantee forest regeneration and preserve biodiversity, and promote paper recycling, thus also reducing the need for raw materials and reducing the amount of waste.<\/p>\n<p id=\"ember2356\" class=\"ember-view reader-text-block__paragraph\">The reuse and appropriate treatment of water minimises water pollution. It is the responsibility of all companies to ensure the quality of water and the protection of rivers, for everyone&#8217;s safety.<\/p>\n<p id=\"ember2357\" class=\"ember-view reader-text-block__paragraph\">Finally, the adoption of more modern equipment to increase energy efficiency, combined with the implementation of renewable energy sources, is an excellent way to reduce the environmental impact of pulp, paper and cardboard production.<\/p>\n<p>\u00a0<\/p>\n<p class=\"ember-view reader-text-block__paragraph\"><strong>The future<\/strong><\/p>\n<p id=\"ember2359\" class=\"ember-view reader-text-block__paragraph\">Sustainability is an imperative for the pulp, paper and board industry. Investing in sustainable practices is not only an environmental responsibility, but also a smart strategy to ensure long-term economic viability and competitiveness.<\/p>\n<p id=\"ember2360\" class=\"ember-view reader-text-block__paragraph\">Companies that lead the way in implementing sustainable practices position themselves as visionary leaders in an increasingly aware and demanding market. But the sustainable future doesn&#8217;t happen alone, it&#8217;s something that companies must work together to achieve in the best possible way. At Ruy de Lacerda we aim to support all our customers with the best equipment, consumables and technical know-how so that together we can do our bit for a better, greener future.<\/p>\n<p id=\"ember2361\" class=\"ember-view reader-text-block__paragraph\">By investing in sustainability, we are building a legacy of responsibility and success, ensuring that the next generations inherit a greener and healthier world.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sustainability is an increasingly relevant topic and has become an essential pillar in the evolution of modern industries. With rising environmental awareness and pressure from consumers and legislators for more ecological practices, industrial companies must adapt&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[179],"tags":[],"class_list":["post-15163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pulp-paper-and-cardboard-industry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/15163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/comments?post=15163"}],"version-history":[{"count":1,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/15163\/revisions"}],"predecessor-version":[{"id":15164,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/15163\/revisions\/15164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media\/15156"}],"wp:attachment":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media?parent=15163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/categories?post=15163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/tags?post=15163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}