{"id":15954,"date":"2026-02-07T04:00:05","date_gmt":"2026-02-07T04:00:05","guid":{"rendered":"https:\/\/www.ruydelacerda.pt\/?p=15954"},"modified":"2026-02-04T19:16:46","modified_gmt":"2026-02-04T19:16:46","slug":"the-day-to-day-at-ruydelacerda-clara-zamith-senior-between-numbers-people-and-legacy-%e2%9c%a8","status":"publish","type":"post","link":"https:\/\/www.ruydelacerda.pt\/en\/the-day-to-day-at-ruydelacerda-clara-zamith-senior-between-numbers-people-and-legacy-%e2%9c%a8\/","title":{"rendered":"The day-to-day at RuyDeLacerda: Clara Zamith Senior \u2013 between numbers, people and legacy \u2728"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

(English Below) \ud83c\uddf5\ud83c\uddf9<\/p>\n

Na Ruy de Lacerda, a hist\u00f3ria da empresa cruza-se com a hist\u00f3ria da fam\u00edlia que a fundou \ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66. E, no centro dessa liga\u00e7\u00e3o entre passado e presente, est\u00e1 Clara Zamith, filha do fundador Ruy de Lacerda e formada em Economia \ud83d\udcda, na FEP<\/strong>.<\/p>\n

Desde cedo, Clara aprendeu que uma empresa n\u00e3o \u00e9 apenas feita de m\u00e1quinas \u2699\ufe0f, contratos \ud83d\udcc4 ou resultados \ud83d\udcca. \u00c9 feita de pessoas \ud83d\udc65, de decis\u00f5es dif\u00edceis e de um sentido de responsabilidade que atravessa gera\u00e7\u00f5es \u23f3. A sua forma\u00e7\u00e3o em Economia trouxe m\u00e9todo, an\u00e1lise e vis\u00e3o estrutural, mas foi a viv\u00eancia di\u00e1ria da empresa que lhe ensinou o valor do equil\u00edbrio entre n\u00fameros e humanidade \u2696\ufe0f.<\/p>\n

Ao longo do seu percurso, Clara acompanhou a evolu\u00e7\u00e3o da Ruy de Lacerda em diferentes fases: crescimento \ud83d\udcc8, transforma\u00e7\u00e3o \ud83d\udd04, adapta\u00e7\u00e3o ao mercado \ud83c\udf0d e profissionaliza\u00e7\u00e3o da gest\u00e3o \ud83e\udded. Sempre com um olhar atento \u00e0 sustentabilidade do neg\u00f3cio \ud83c\udf31, mas tamb\u00e9m \u00e0 estabilidade das equipas e \u00e0 coer\u00eancia com os valores fundadores \ud83c\udfdb\ufe0f.<\/p>\n

O seu papel reflete essa ponte entre mundos. Entre o rigor da gest\u00e3o \ud83d\udcca e a sensibilidade de quem conhece a empresa por dentro \ud83d\udcac. Entre a racionalidade econ\u00f3mica e a consci\u00eancia de que cada decis\u00e3o tem impacto real nas pessoas que fazem parte da organiza\u00e7\u00e3o \ud83e\udd1d.<\/p>\n

Enquanto herdeira de um projeto iniciado pelo seu pai, Ruy de Lacerda, Clara Zamith representa mais do que continuidade familiar. Representa a responsabilidade de cuidar de um legado \ud83d\udcdc, sem o cristalizar no passado. A sua presen\u00e7a na empresa traduz a preocupa\u00e7\u00e3o em preservar identidade, ao mesmo tempo que se aceita a necessidade de mudan\u00e7a, moderniza\u00e7\u00e3o e profissionaliza\u00e7\u00e3o \ud83d\ude80.<\/p>\n

No dia a dia da Ruy de Lacerda<\/strong>, Clara \u00e9 um exemplo de como a heran\u00e7a n\u00e3o \u00e9 apenas um direito, mas sobretudo um dever \ud83c\udfaf. Um dever de garantir que a empresa continua s\u00f3lida, coerente e preparada para o futuro \ud83d\udd2e, respeitando aquilo que esteve na sua origem.<\/p>\n

Porque numa empresa familiar, liderar tamb\u00e9m \u00e9 proteger \ud83d\udee1\ufe0f. E gerir tamb\u00e9m \u00e9 saber escutar \ud83d\udc42.
E algumas hist\u00f3rias, feitas de const\u00e2ncia e compromisso \u2728, dizem tanto quanto as grandes decis\u00f5es estrat\u00e9gicas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/g><\/rect><\/clipPath><\/defs><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\ud83c\uddec\ud83c\udde7<\/p>\n

Clara Zamith Senior: between numbers, people and legacy<\/strong><\/p>\n

At Ruy de Lacerda, the company\u2019s history intertwines with the history of the family that founded it \ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66. And at the heart of this connection between past and present is Clara Zamith, daughter of the founder Ruy de Lacerda and trained in Economics \ud83d\udcda, at Economics of the University of Porto.<\/p>\n

\u00a0<\/p>\n

From an early stage, Clara learned that a company is not only made of machines \u2699\ufe0f, contracts \ud83d\udcc4 or results \ud83d\udcca. It is made of people \ud83d\udc65, difficult decisions and a sense of responsibility that spans generations \u23f3. Her academic background in Economics brought method, analysis and structural vision, but it was the company\u2019s day-to-day life that taught her the value of balance between numbers and humanity \u2696\ufe0f.<\/p>\n

\u00a0<\/p>\n

Throughout her journey, Clara followed the evolution of Ruy de Lacerda through different phases: growth \ud83d\udcc8, transformation \ud83d\udd04, market adaptation \ud83c\udf0d and professionalisation of management \ud83e\udded. Always with a careful eye on business sustainability \ud83c\udf31, but also on team stability and consistency with the founding values \ud83c\udfdb\ufe0f.<\/p>\n

\u00a0<\/p>\n

Her role reflects this bridge between worlds. Between the rigour of management \ud83d\udcca and the sensitivity of someone who knows the company from within \ud83d\udcac. Between economic rationality and the awareness that every decision has a real impact on the people who are part of the organisation \ud83e\udd1d.<\/p>\n

\u00a0<\/p>\n

As the heir to a project started by her father, Ruy de Lacerda, Clara Zamith represents more than family continuity. She represents the responsibility of caring for a legacy \ud83d\udcdc without freezing it in the past. Her presence in the company shows a concern for preserving identity, while at the same time embracing the need for change, modernisation and professionalisation \ud83d\ude80.<\/p>\n

In the day-to-day life of Ruy de Lacerda, Clara is an example of how inheritance is not just a right, but above all a duty \ud83c\udfaf. A duty to ensure that the company remains solid, coherent and prepared for the future \ud83d\udd2e, while respecting what it was built upon.<\/p>\n

Because in a family business, leading also means protecting \ud83d\udee1\ufe0f. And managing also means knowing how to listen \ud83d\udc42.
And some stories, made of consistency and commitment \u2728, speak as loudly as the great strategic decisions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

At Ruy de Lacerda, the company\u2019s history intertwines with the history of the family that founded it \ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66. And at the heart of this connection between past and present is Clara Zamith, daughter of the founder\u2026<\/p>\n","protected":false},"author":2,"featured_media":15948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[181],"tags":[],"class_list":["post-15954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rdl-institutional"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/15954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/comments?post=15954"}],"version-history":[{"count":1,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/15954\/revisions"}],"predecessor-version":[{"id":15955,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/15954\/revisions\/15955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media\/15948"}],"wp:attachment":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media?parent=15954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/categories?post=15954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/tags?post=15954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}