{"id":16130,"date":"2026-04-04T04:00:46","date_gmt":"2026-04-04T04:00:46","guid":{"rendered":"https:\/\/www.ruydelacerda.pt\/?p=16130"},"modified":"2026-03-09T09:17:26","modified_gmt":"2026-03-09T09:17:26","slug":"the-daily-life-at-ruy-de-lacerda-sabino-borges-experience-industry-and-vision-for-the-future","status":"publish","type":"post","link":"https:\/\/www.ruydelacerda.pt\/en\/the-daily-life-at-ruy-de-lacerda-sabino-borges-experience-industry-and-vision-for-the-future\/","title":{"rendered":"The daily life at Ruy de Lacerda: Sabino Borges \u2013 experience, industry and vision for the future"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16130\" class=\"elementor elementor-16130 elementor-16123\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a875029 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3a875029\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22ee66ef\" data-id=\"22ee66ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cba7d75 elementor-widget elementor-widget-text-editor\" data-id=\"cba7d75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>(English Below) \ud83c\uddf5\ud83c\uddf9<\/p>\n<p><strong>Mais de tr\u00eas d\u00e9cadas ligadas \u00e0 Ruy de Lacerda<\/strong><\/p>\n<p><strong>Sabino Borges<\/strong> chegou \u00e0 <strong>Ruy de Lacerda<\/strong> h\u00e1 mais de tr\u00eas d\u00e9cadas. Formado em Engenharia Mec\u00e2nica, iniciou o seu percurso profissional na \u00e1rea dos pl\u00e1sticos e do seu processamento, setor onde desenvolveu grande parte do seu conhecimento t\u00e9cnico e liga\u00e7\u00e3o direta \u00e0 ind\u00fastria.<\/p>\n<p>Ao longo dos anos foi acompanhando de perto a evolu\u00e7\u00e3o das tecnologias e dos processos ligados ao pl\u00e1stico, consolidando uma experi\u00eancia s\u00f3lida neste setor. Esse conhecimento pr\u00e1tico acabou por marcar todo o seu percurso dentro da empresa. \u267b\ufe0f<\/p>\n<p><strong>Do processamento aos equipamentos<\/strong><\/p>\n<p>A experi\u00eancia adquirida no processamento de pl\u00e1sticos levou de forma natural ao acompanhamento dos equipamentos utilizados neste setor. Conhecendo profundamente os processos industriais, Sabino Borges passou tamb\u00e9m a ter um papel importante na \u00e1rea de equipamentos para a ind\u00fastria dos pl\u00e1sticos.<\/p>\n<p>Este percurso t\u00e9cnico e de mercado acabou por contribuir para o desenvolvimento e consolida\u00e7\u00e3o desta \u00e1rea dentro da Ruy de Lacerda, acompanhando as necessidades da ind\u00fastria e a evolu\u00e7\u00e3o das tecnologias.<\/p>\n<p>Foi tamb\u00e9m neste contexto que participou na cria\u00e7\u00e3o e desenvolvimento da unidade ligada \u00e0 economia circular, <strong>Ruy de Lacerda | Economia Circular<\/strong>, acompanhando solu\u00e7\u00f5es tecnol\u00f3gicas associadas \u00e0 reciclagem e ao reaproveitamento de materiais. \ud83c\udf0d\u267b\ufe0f<\/p>\n<p><strong>Uma opera\u00e7\u00e3o natural<\/strong><\/p>\n<p>Com o crescimento da empresa e a diversifica\u00e7\u00e3o das suas \u00e1reas de neg\u00f3cio, Sabino Borges foi assumindo responsabilidades cada vez maiores dentro da organiza\u00e7\u00e3o.<\/p>\n<p>A sua experi\u00eancia no setor e o profundo conhecimento da empresa levaram a que a segunda gera\u00e7\u00e3o, da fam\u00edlia, Clara Zamith S\u00e9nior e <strong>David Zamith,<\/strong> tomassem a decis\u00e3o de o convidar para assumir a fun\u00e7\u00e3o de CEO da Ruy de Lacerda, CEO em fun\u00e7\u00f5es at\u00e9 Janeiro do corrente ano 2026.<\/p>\n<p>Durante este per\u00edodo, teve um papel importante na orienta\u00e7\u00e3o da gest\u00e3o da empresa, acompanhando o desenvolvimento das diferentes unidades de neg\u00f3cio e refor\u00e7ando a presen\u00e7a da organiza\u00e7\u00e3o nos v\u00e1rios setores industriais onde atua. \ud83d\udcc8<\/p>\n<p><strong>Sempre ligado \u00e0 ind\u00fastria<\/strong><\/p>\n<p>Mesmo ap\u00f3s esta etapa como CEO, Sabino Borges manteve-se pr\u00f3ximo da empresa e atento \u00e0s tend\u00eancias do mercado, continuando a acompanhar a evolu\u00e7\u00e3o tecnol\u00f3gica e os desafios que a ind\u00fastria enfrenta.<\/p>\n<p>A experi\u00eancia acumulada ao longo de d\u00e9cadas continua a ser um contributo importante para a vis\u00e3o estrat\u00e9gica e para o acompanhamento de novas oportunidades. \u2699\ufe0f<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Uma paix\u00e3o pela mec\u00e2nica<\/strong><\/p>\n<p>Fora do contexto profissional, Sabino Borges sempre teve uma forte paix\u00e3o por motores. Motas e carros fazem parte dos seus interesses desde sempre, refletindo tamb\u00e9m a liga\u00e7\u00e3o natural \u00e0 engenharia e \u00e0 mec\u00e2nica que marcaram o seu percurso. \ud83c\udfcd\ufe0f\ud83d\ude97<\/p>\n<p><strong>Um percurso que acompanha a evolu\u00e7\u00e3o da empresa<\/strong><\/p>\n<p>O percurso de Sabino Borges na Ruy de Lacerda \u00e9, em muitos aspetos, paralelo \u00e0 pr\u00f3pria evolu\u00e7\u00e3o da empresa ao longo das \u00faltimas d\u00e9cadas.<\/p>\n<p>Um caminho constru\u00eddo com conhecimento t\u00e9cnico, proximidade \u00e0 ind\u00fastria e uma forte liga\u00e7\u00e3o ao setor dos pl\u00e1sticos, contribuindo para o desenvolvimento de novas \u00e1reas e para a continuidade do projeto empresarial da Ruy de Lacerda. \u2699\ufe0f\ud83c\udf0d\ud83d\udce6<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0acfde5 e-flex e-con-boxed 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0.299988 49.8601 0.299988 48.8601C0.299988 47.8601 1.06999 47.0601 2.01999 47.0601Z\" fill=\"#D39620\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M29.78 63.95C30.73 63.95 31.5 64.75 31.5 65.75C31.5 66.75 30.73 67.55 29.78 67.55C28.83 67.55 28.06 66.75 28.06 65.75C28.06 64.75 28.83 63.95 29.78 63.95Z\" fill=\"#D39620\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M29.78 0C30.73 0 31.5 0.8 31.5 1.8C31.5 2.8 30.73 3.6 29.78 3.6C28.83 3.6 28.06 2.8 28.06 1.8C28.06 0.8 28.83 0 29.78 0Z\" fill=\"#D39620\"><\/path><\/g><defs><clipPath id=\"clip0_16_2821\"><rect width=\"59.63\" height=\"67.54\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-662db0b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"662db0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f4dd06\" data-id=\"7f4dd06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a845236 elementor-widget elementor-widget-text-editor\" data-id=\"a845236\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83c\uddec\ud83c\udde7<\/p>\n<p><strong>More than three decades connected to Ruy de Lacerda<\/strong><br \/>Sabino Borges joined Ruy de Lacerda more than three decades ago. With a degree in Mechanical Engineering, he began his professional path in the plastics sector and its processing, where he developed much of his technical knowledge and a close connection with industry.<\/p>\n<p>Over the years, he closely followed the evolution of technologies and processes related to plastics, building solid experience in this sector. This practical knowledge ultimately shaped his entire path within the company. \u267b\ufe0f<\/p>\n<p><strong>From processing to equipment<\/strong><br \/>The experience acquired in plastics processing naturally led him to become involved with the equipment used in this sector. With a deep understanding of industrial processes, Sabino Borges also took on an important role in the area of equipment for the plastics industry.<\/p>\n<p>This technical and market-driven path contributed to the development and consolidation of this area within Ruy de Lacerda, closely aligned with the needs of industry and technological evolution.<\/p>\n<p>It was also in this context that he participated in the creation and development of the business unit dedicated to the circular economy, Ruy de Lacerda | Circular Economy, following technological solutions related to recycling and the recovery of materials. \ud83c\udf0d\u267b\ufe0f<\/p>\n<p><strong>A natural progression<\/strong><br \/>As the company grew and diversified its business areas, Sabino Borges gradually assumed greater responsibilities within the organization.<\/p>\n<p>His experience in the sector and deep knowledge of the company led the second generation of the family, Clara Zamith S\u00e9nior and David Zamith, to invite him to take on the role of CEO of Ruy de Lacerda, CEO in office until January of the current year, 2026.<\/p>\n<p>During this period, he played an important role in guiding the company\u2019s management, following the development of the different business units and strengthening the organization\u2019s presence across the various industrial sectors in which it operates. \ud83d\udcc8<\/p>\n<p><strong>Always connected to industry<\/strong><br \/>Even after this stage as CEO, Sabino Borges remained close to the company and attentive to market trends, continuing to follow technological developments and the challenges faced by industry.<\/p>\n<p>The experience accumulated over decades continues to be an important contribution to the company\u2019s strategic vision and to the identification of new opportunities. \u2699\ufe0f<\/p>\n<p><strong>A passion for mechanics<\/strong><br \/>Outside the professional context, Sabino Borges has always had a strong passion for engines. Motorcycles and cars have long been among his interests, reflecting a natural connection to engineering and mechanics that has marked his path. \ud83c\udfcd\ufe0f\ud83d\ude97<\/p>\n<p><strong>A path that follows the evolution of the company<\/strong><br \/>Sabino Borges\u2019s journey at Ruy de Lacerda is, in many ways, parallel to the company\u2019s own evolution over the past decades.<\/p>\n<p>A path built on technical knowledge, close ties with industry and a strong connection to the plastics sector, contributing to the development of new areas and to the continuity of Ruy de Lacerda\u2019s business project. \u2699\ufe0f\ud83c\udf0d\ud83d\udce6<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-010ec74 e-flex e-con-boxed qodef-elementor-content-no e-con e-parent\" data-id=\"010ec74\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sabino Borges joined Ruy de Lacerda more than three decades ago. With a degree in Mechanical Engineering, he began his professional journey in the plastics sector and its processing.<\/p>\n","protected":false},"author":2,"featured_media":16125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[181],"tags":[],"class_list":["post-16130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rdl-institutional"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/16130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/comments?post=16130"}],"version-history":[{"count":2,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/16130\/revisions"}],"predecessor-version":[{"id":16135,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/16130\/revisions\/16135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media\/16125"}],"wp:attachment":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media?parent=16130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/categories?post=16130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/tags?post=16130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}