{"id":16146,"date":"2026-04-18T04:00:27","date_gmt":"2026-04-18T04:00:27","guid":{"rendered":"https:\/\/www.ruydelacerda.pt\/?p=16146"},"modified":"2026-03-09T10:15:28","modified_gmt":"2026-03-09T10:15:28","slug":"the-daily-life-at-ruy-de-lacerda-sergio-pereira-growth-experience-and-commercial-vision","status":"publish","type":"post","link":"https:\/\/www.ruydelacerda.pt\/en\/the-daily-life-at-ruy-de-lacerda-sergio-pereira-growth-experience-and-commercial-vision\/","title":{"rendered":"The daily life at Ruy de Lacerda: S\u00e9rgio Pereira \u2013 growth, experience and commercial vision"},"content":{"rendered":"\t\t
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(English Below) \ud83c\uddf5\ud83c\uddf9<\/p>\n

Um percurso constru\u00eddo dentro da empresa <\/strong>\ud83d\udc63<\/strong><\/p>\n

S\u00e9rgio Pereira<\/strong> faz parte da hist\u00f3ria \u201crecente\u201d da Ruy de Lacerda h\u00e1 cerca de duas d\u00e9cadas. O seu percurso \u00e9 um exemplo de crescimento profissional constru\u00eddo com experi\u00eancia pr\u00e1tica, conhecimento do neg\u00f3cio e dedica\u00e7\u00e3o ao longo dos anos.<\/p>\n

Iniciou o seu caminho na empresa na \u00e1rea do armaz\u00e9m, onde teve contacto direto com os produtos, os equipamentos e a din\u00e2mica di\u00e1ria da organiza\u00e7\u00e3o. Foi neste ambiente que come\u00e7ou a compreender, de forma muito concreta, como funciona o neg\u00f3cio e quais s\u00e3o as necessidades reais dos clientes e da ind\u00fastria. \ud83d\udce6<\/p>\n

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A import\u00e2ncia de um mentor <\/strong>\ud83e\udd1d<\/strong><\/p>\n

Durante este percurso teve tamb\u00e9m a oportunidade de trabalhar de perto com An\u00edbal Dias<\/strong>, com quem partilhou v\u00e1rias experi\u00eancias profissionais ao longo dos anos. Esse contacto permitiu-lhe aprofundar o conhecimento do setor gr\u00e1fico e compreender melhor a din\u00e2mica do mercado e da rela\u00e7\u00e3o com os clientes.<\/p>\n

O conv\u00edvio profissional e a troca de experi\u00eancia, que ainda hoje \u00e9 bastante s\u00f3lida, contribu\u00edram para consolidar o seu entendimento do neg\u00f3cio e para refor\u00e7ar as bases do seu percurso dentro da organiza\u00e7\u00e3o.<\/p>\n

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Da experi\u00eancia t\u00e9cnica \u00e0 \u00e1rea comercial <\/strong>\ud83d\udcc8<\/strong><\/p>\n

Com o passar do tempo, e j\u00e1 com um conhecimento profundo da unidade Ruy de Lacerda Gr\u00e1fica<\/strong>, a administra\u00e7\u00e3o da empresa decidiu apostar no S\u00e9rgio Pereira, convidando-o a integrar a \u00e1rea comercial.<\/p>\n

Esta evolu\u00e7\u00e3o foi um passo natural no seu percurso, permitindo-lhe aplicar a experi\u00eancia adquirida ao longo dos anos no contacto direto com clientes e parceiros.<\/p>\n

Hoje integra plenamente a equipa comercial da empresa como Diretor Comercial, contribuindo para o desenvolvimento da unidade de neg\u00f3cio e para o refor\u00e7o das rela\u00e7\u00f5es com parceiros e clientes.<\/p>\n

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Estrat\u00e9gia e desenvolvimento de parcerias <\/strong>\ud83c\udf0d<\/strong><\/p>\n

No seu dia a dia, S\u00e9rgio Pereira dedica-se \u00e0 rela\u00e7\u00e3o com clientes, ao acompanhamento do mercado e \u00e0 identifica\u00e7\u00e3o de novas oportunidades.<\/p>\n

Uma parte importante do seu trabalho passa tamb\u00e9m pela angaria\u00e7\u00e3o de novas representadas, procurando sempre parceiros com vis\u00e3o, tecnologia e alinhamento estrat\u00e9gico com a Ruy de Lacerda.<\/p>\n

Um percurso que demonstra como a experi\u00eancia acumulada dentro da empresa, aliada \u00e0 orienta\u00e7\u00e3o certa e ao conhecimento do mercado, pode transformar-se numa dire\u00e7\u00e3o comercial s\u00f3lida. \u2699\ufe0f\ud83d\udce6<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\ud83c\uddec\ud83c\udde7<\/p>\n

S\u00e9rgio Pereira \u2013 growth, experience and commercial vision at Ruy de Lacerda <\/strong>\u2699\ufe0f<\/strong><\/p>\n

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A path built within the company <\/strong>\ud83d\udc63<\/strong>
S\u00e9rgio Pereira has been part of the \u201crecent\u201d history of Ruy de Lacerda for around two decades. His journey is an example of professional growth built on practical experience, knowledge of the business and dedication over the years.<\/p>\n

He began his path in the company in the warehouse area, where he had direct contact with products, equipment and the daily dynamics of the organization. It was in this environment that he began to understand, in a very concrete way, how the business works and what the real needs of clients and industry are. \ud83d\udce6<\/p>\n

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The importance of a mentor <\/strong>\ud83e\udd1d<\/strong>
During this journey, he also had the opportunity to work closely with An\u00edbal Dias, with whom he shared several professional experiences over the years. This contact allowed him to deepen his knowledge of the graphic sector and better understand market dynamics and client relationships.<\/p>\n

The professional interaction and exchange of experience, which remains strong to this day, contributed to strengthening his understanding of the business and reinforcing the foundations of his path within the organization.<\/p>\n

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From technical experience to the commercial area <\/strong>\ud83d\udcc8<\/strong>
Over time, and already with a deep knowledge of the Ruy de Lacerda Graphics unit, the company\u2019s management decided to invest in S\u00e9rgio Pereira by inviting him to join the commercial area.<\/p>\n

This evolution was a natural step in his path, allowing him to apply the experience he had gained over the years in direct contact with clients and partners.<\/p>\n

Today he is fully part of the company\u2019s commercial team as Commercial Director, contributing to the development of the business unit and strengthening relationships with partners and clients.<\/p>\n

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Strategy and development of partnerships <\/strong>\ud83c\udf0d<\/strong>
In his daily work, S\u00e9rgio Pereira focuses on client relationships, monitoring the market and identifying new opportunities.<\/p>\n

An important part of his role also involves attracting new represented companies, always seeking partners with vision, technology and strategic alignment with Ruy de Lacerda.<\/p>\n

A journey that shows how the experience gained within the company, combined with the right guidance and market knowledge, can evolve into solid commercial leadership. \u2699\ufe0f\ud83d\udce6<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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S\u00e9rgio Pereira has been part of the \u201crecent\u201d history of Ruy de Lacerda for around two decades. His journey is an example of professional growth built on practical experience and knowledge…<\/p>\n","protected":false},"author":2,"featured_media":16138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[181],"tags":[],"class_list":["post-16146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rdl-institutional"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/16146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/comments?post=16146"}],"version-history":[{"count":1,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/16146\/revisions"}],"predecessor-version":[{"id":16147,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/posts\/16146\/revisions\/16147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media\/16138"}],"wp:attachment":[{"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/media?parent=16146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/categories?post=16146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ruydelacerda.pt\/en\/wp-json\/wp\/v2\/tags?post=16146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}